Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Since the little island of the The Maldives announced that they had relinquished their upcoming 2018 FIFA World Cup Asian qualifying “home” game against China, the city of Shenyang in NE China has been named as its replacement. China’s “away” qualifier will now take place on September 8 in….. In addition, China’s Olympic Team will play a friendly match with Bahrain on September 4 which will be followed by a football seminar in this new “football city”.
According to the report, Shenyang Sports Bureau is planning to become more involved in dealings with Infront, the Swiss sports media agency recently purchased by Wanda Group. The sports agency is trying to schedule an 8-country football invitational matches in Shenyang where teams will compete for the Shenyang 2016 Goethe Cup World Youth Football Championship. FC Koln of the Bundesliga has reached a agreement with Shenyang Sports Bureau, where the two sides will collaborate in youth football, football management and in coach training.
Like Infront, Shenyang is looking at other potential sports partnerships. Infront, Wisdom, AST and Shenyang have reached out to basketball, triathlon and skating. The projects covered include an ice theme park, the Shenyang Marathon, a motorsport drifting contest and the International Equestrian Championship.
Shenyang has signed almost 30 contracts with Infront. It is hoped that in the near future more and more leading companies will cooperate with Shenyang establishing it as a “football city” brand.
Source: ln.gov.cn
proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
01 Mar 2016
For foreign football clubs: social media improves popularity in China
29 Feb 2016
China League One club signs new media partner
12 Apr 2016
Arsenal teams iRENA on soccer school programme in China
30 Nov 2015
CSL team Liaoning Hongyun FC denied acquisition by local enterprise
22 May 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...