When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

The press conference of “Fan Changes China Football—Sina Ping An FansPay” was held in Beijing on 23rd, August. The website ball.sina.com.cn officially goes online from then.
VP of Sina.com, Deng Qingxu, Brand Director of Ping An, Sheng Ruisheng attended the conference. More than 20 media from sports and finance reported
Fans Pay is a creative product which is designed for fans. Fans can connect with sports and invest on the property by this. Fans Pay integrates wealth investment product and social media platform, and make the full use of fans to support China football. For instance, fans could “give bonus” the players for their brilliant performance. A sum in the fund will go to the players, the interest from the fund would support public welfare project.
Deng in Sina remarked, “Fans Pay would a crossover by the two sides. Sina has a great fanbase while Ping An has sophisticated financial system. All of them will offer brand new experience for CSL fans.”
Sheng in Ping An also spoke highly of the cooperation, “as the title sponsor of 2014-2017 CSL, Ping An devoted to integrating finance and sports, and provide the more scenarized consuming experience.”
Fans is able to register with their Sina account on ball.sina.com.cn. from now.
Source: Xinhua
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Sina Sports signs with Jiannong Sports in running races
30 Mar 2018
PPTV and beIN Media to support La Liga’s El Clasico initiative
19 Nov 2015
How could Sina Sports turn around in an unfavorable media environment?
09 Oct 2015
Sina Sports announces exclusive deal with Carlo Ancelotti
28 Jul 2015
Eden Hazard joins Sina Sport’s star squad
25 Sep 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
Chinese website
loading...