Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
The press conference of “Fan Changes China Football—Sina Ping An FansPay” was held in Beijing on 23rd, August. The website ball.sina.com.cn officially goes online from then.
VP of Sina.com, Deng Qingxu, Brand Director of Ping An, Sheng Ruisheng attended the conference. More than 20 media from sports and finance reported
Fans Pay is a creative product which is designed for fans. Fans can connect with sports and invest on the property by this. Fans Pay integrates wealth investment product and social media platform, and make the full use of fans to support China football. For instance, fans could “give bonus” the players for their brilliant performance. A sum in the fund will go to the players, the interest from the fund would support public welfare project.
Deng in Sina remarked, “Fans Pay would a crossover by the two sides. Sina has a great fanbase while Ping An has sophisticated financial system. All of them will offer brand new experience for CSL fans.”
Sheng in Ping An also spoke highly of the cooperation, “as the title sponsor of 2014-2017 CSL, Ping An devoted to integrating finance and sports, and provide the more scenarized consuming experience.”
Fans is able to register with their Sina account on ball.sina.com.cn. from now.
Source: Xinhua
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Sina Sports and AFP team up for Rio games and UEFA Euro 2016
05 Nov 2015
Sina Sports teams up with Chinese soccer star
22 Jan 2016
Yutang Sports to host Sports HR Workshop in Beijing
15 Apr 2016
Sina Sports partners with Michael Phelps
14 Apr 2016
Total TV audience reached 914 million in Asian Cup
29 Jan 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...