Shanghai to host 2015 HSBC Golf Business Forum

The 2015 HSBC Golf Business Forum line up continues to impress with the agenda now including a host of global innovators and golf industry leaders, who will attend the ground breaking event at the Pudong Shangri La Hotel in downtown Shanghai, 1-4 November 2015.

PGA TOUR Commissioner, Tim Finchem, European Tour Chief Executive, Keith Pelley, & Asian Tour CEO, Mike Kerr, will all take part, ensuring that all of the key Global Tours are represented at golf’s leading industry Forum.

Joining the line-up for the industry’s largest and most significant meeting of golf business executives and decision-makers are Du Sha, Chairman of Pacific Links International; Eric Lynge, CEO Asia Golf Industry Federation; globally renowned developer, Ben Cowan Dewar; Dr. Aki Hintsa of Hintsa Performance AG and Xavier Asensi, Managing Director, Asia Pacific at FC Barcelona. They will all be taking part in an action-packed schedule focusing on four key themes: leadership, knowledge, solutions and inspiration.

Continuing from the successful launch of last year’s inaugural Innovation Award, won by Tony Judge, founder of ‘ClubstoHire,’ a panel of industry experts will once again identify the latest leading product, service and/or individuals that demonstrated an innovative contribution to the industry of golf.

The much anticipated ‘World Golf’ report by Repucom will also be unveiled at this year’s conference with the landmark report set to define golf’s role as a major commercial catalyst for some of the world’s biggest brands. Insights and data detailing current trends in the professional game are explored as well, and this report also takes a look in to opportunities for the global golf industry as the sport prepares to join the Olympic programme in 2016.

Taken from The Sports Campus