Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Nov 25 (Reuters) – U.S. private equity group Providence and two Chinese groups are considering possible bids for the Swiss sports marketing company Infront Sports & Media AG, the Financial Times reported, citing sources.
Shanghai-based commercial property company Wanda is one of the Chinese groups weighing bid for the marketing group Infront, that is led by Philippe Blatter, nephew of Sepp Blatter, head of soccer’s global governing body FIFA, the newspaper said.
Infront, which is managed by London-based private equity group Bridgepoint, is expected to be worth around 900 million euros, the FT said.
Private Equity Group TPG is also one of the firms that had considered an offer for the company, which later decided not to bid, the newspaper said, citing a source.
Infront, which distributes media rights to some of FIFA broadcast rights for the 2002 and 2006 World Cups, is raising concerns among the buyers about its World Cup related rights, if there is a change in the FIFA leadership, the newspaper said.
Reuters reported in September that several investors have approached the Zug-based company, when it announced its plans for expansion.
Infront, which was bought by private equity firm Bridgepoint in 2011, will accept bids till the end of the week, the newspaper said.
Asset management firm Lazard is advising Infront on the potential sale, the newspaper said.
Wanda, Providence, Infront, Bridgepoint and Lazard could not be reached immediately for comment outside regular business hours.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Ledman Optoelectronic takes stake in Infront Sports & Media
14 Apr 2016
Infront and 6 others eyeing Chinese Volleyball League
31 Mar 2016
Sports take center stage in Chinese marketplace
24 Mar 2016
Wang Jianlin: Soccer investment can give you influence, but it won't make you money
26 Aug 2016
Harbin Wanda Ski Park to become a training base for several teams
14 Aug 2017
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...