SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026 10:03

On June 16, Shengshi Zhongti (pinyin), a large corporation in Nankai District of Tianjin, announced that they would invest 500 million yuan to build several new sports platforms in the next three years.
The announcement was made on a conference on sports and internet economy in Tianjin where experts from across the country and some ambassadors attended.
The company was founded in the early 2015 with strong supports from the General Administration of Sports and Tianjin Municipal People’s Government. The general counselor was former chief coach of national table tennis team.
According to news reports, there are six sectors the company is going to develop within the entire sports industry. There are sports events, sports tourism, collections, finances of sports, training and agency, and sports products.
The will develop three online information platforms to serve the general public: a sports tourism website, a sports collections website, and a sports talent website.
It’s also going to create a fund to invest in promising sports projects in China.
This 500 million yuan is the second investment in the sports industry in recent period. Just a few weeks ago, K-Bird, a sports clothing company also announced a same amount of investment for a new company in the sports industry.
Source: enorth.com.cn
Related coverage
Chinese United Travel invests in new sports fund
12 Oct 2015
China Media Capital and Sequoia Capital establish Sports Fund
14 Mar 2017
Major capitals continued to be interested in the Chinese football league
13 Mar 2015
UCTC's subsidiary to buy into Beijing sports company for RMB150mn
17 Nov 2015
12 Apr 2017
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...