When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

On June 16, Shengshi Zhongti (pinyin), a large corporation in Nankai District of Tianjin, announced that they would invest 500 million yuan to build several new sports platforms in the next three years.
The announcement was made on a conference on sports and internet economy in Tianjin where experts from across the country and some ambassadors attended.
The company was founded in the early 2015 with strong supports from the General Administration of Sports and Tianjin Municipal People’s Government. The general counselor was former chief coach of national table tennis team.
According to news reports, there are six sectors the company is going to develop within the entire sports industry. There are sports events, sports tourism, collections, finances of sports, training and agency, and sports products.
The will develop three online information platforms to serve the general public: a sports tourism website, a sports collections website, and a sports talent website.
It’s also going to create a fund to invest in promising sports projects in China.
This 500 million yuan is the second investment in the sports industry in recent period. Just a few weeks ago, K-Bird, a sports clothing company also announced a same amount of investment for a new company in the sports industry.
Source: enorth.com.cn
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Chinese online sports streamer set to complete RMB100m fundraising
30 Sep 2015
Children basketball league organizer raises 20m yuan in Series A financing
08 Jan 2018
Wanda to triple film and sports revenue by 2020
21 Jul 2016
Focus Media-FountainVest Sports Fund invests in Codoon
01 Jun 2016
Wang Jianlin interested in Tour de France
01 Mar 2016
More from Yutang Sports
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...