HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
American outdoor sports brand Discovery Expedition signed an agreement with Tmall. China E-commerce giant officially became the exclusive partner with Discovery Expedition. The General Manager of Discovery Expedition, Peng Xin, Tmall clothes director Liu Xiuyun attended the ceremony. According to the contract, Tmall will be the only E-commerce platform for Discovery Expedition in China. The flagship store and distributors of Discovery Expedition are going to take the advantage of the platform, enlarge the market they captured, provide more options for the buyers.
Peng Xin said on the ceremony that the reason they choosed Tmall is that the platform was more sophisticated, Tmall keep focusing on marketing all the time. Moreover Tmall opened their database to all the stores, which gave them the access to the big data.
Discovery Expedition started their collaboration with Tmall from 2013. After therapid growth in the two past years, Discovery Expedition has 60% of their business online right now, 90% is on Tmall.
Source: Xinhua
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Russia’s Gazprom launches sports channels, inks Chinese deal
19 Feb 2016
Wanda to buy Infront with 1 billion Euros
03 Feb 2015
China sports governing body partner with Hainan
04 Aug 2017
Growing middle class draw investors into China's sports industry
17 Aug 2015
Port Adelaide FC partner with Shanghai CRED
14 Apr 2016
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...