Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
K-Bird, a Chinese clothing company, announced partnerships with five organizations and companies in China to explore business of campus sports.
The five partners are Federation of University Sports of China (FUSC), China School Sports Federation (CSSF), Communication University of Shanxi, Hupu.com, Younisi (literally translated). They would establish three joint ventures to exploit the business of campus sports.
The five parties will co-establish a company to focus on campus sports content. They will use domestic and international resources, including NCAA and other licensed international events, to build online broadcasting platforms of campus sports.
The other two company will be jointly created by FUSC, CSSF, Hupu.com, Younisi, and K-Bird, to focus on organization of campus sport events and sport talent management respectively.
K-Bird wants to create a comprehensive sports business chain related to campus sports.
Before these moves, K-Bird has exhibited its ambitions in the general sports business world. In January 2015, K-Bird invested in the Hupu.com, one of China’s biggest sports websites, becoming the second largest share-holder. The company also purchased 49% stakes of Spanish football agency, BOY, by 20 million yuan.
Source: Tibet.cn, cs.com.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Alibaba Vice Chairman acquires American lacrosse club for $5 million
31 Aug 2017
First Sports raises 80-million-yuan Series A financing
17 Oct 2017
Double Group to acquire DeSports at RMB820 million
20 Jul 2015
Li Ning to build multi-billion-yuan sports community
09 Dec 2015
Massive Chinese Capital investment in Euro leagues
12 Oct 2016
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...