Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
It is reported by China Daily that, a Canadian radio station said on its website that ice hockey is not only popular in Canada, but is also very welcomed among Chinese people—the number of people watching games of China national team was not much fewer than the equivalent number in Canada.
In China, the popularity of the sport is boosted by fans’ passion for the sport. Thanks to a deal between CCTV and NHL, Chinese audiences are able to watch almost all NHL games in China.
It is also a hope of the Chinese Government to have larger effects through promotion of the sport. As Beijing is competing for the hosting rights of the 2022 Winter Olympic Games, the national TV station, CCTV, needs to transform the sport into a national winter sport.
The Director of CCTV-5, Jiang Heping, said that, promoting ice hockey is an important element in the strategy of the Winter Olympic Bid. “We hope to promote the sport in the entire country.”
Source: Handan News
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Three New Chinese National Ice Hockey Clubs set up
17 May 2017
Silk Road Cup Hockey League launched
06 Jul 2017
Russia to help China develop ice hockey
15 Dec 2015
NHL TO PLAY FIRST-EVER PRESEASON GAMES IN CHINA
30 Mar 2017
First Chinese partner for Belarusian Ice Hockey Federation
23 Aug 2017
More from Yutang Sports
Yutang Sports
loading...