Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku

Sport Event Denmark has been confirmed as one of the first silver partners for the upcoming SportAccord Convention in Baku, reinforcing a decade-long collaboration built on shared ambition, trust and a commitment to shaping the future of international sport. 

Established and supported by the Danish Government, Sport Event Denmark is the national organisation responsible for attracting and delivering major international sporting events. Over the past decade, it has played a central role in positioning Denmark as one of the world’s leading sports event destinations, with more than 250 international events delivered in close partnership with Danish cities and national federations. 

“The SportAccord Convention is a must-attend event for anyone involved in the business of sport. It’s where International Federations and other right holders unite with forward-thinking cities, destinations and nations. We’re thrilled to be back as a main partner,” said Lars Lundov, Chief Executive of Sport Event Denmark. 

A platform for the future of international sport 

SportAccord remains the defining meeting point for the international sports ecosystem, bringing together International Federations, rights holders, cities and destinations to exchange ideas, forge partnerships and collectively address the opportunities and challenges shaping global sport. 

As the industry evolves through artificial intelligence, data-driven decision-making and digital innovation, SportAccord provides a critical forum for exploring how these technologies can enhance event delivery, deepen fan engagement and strengthen the long-term legacy of international events. 

It is a platform Sport Event Denmark knows well. Denmark has developed a strong and interconnected SportsTech environment, connecting federations, cities, innovation hubs and technology companies working across data analytics, digital fan engagement, smart event operations and emerging sport formats, tools that are increasingly central to how Sport Event Denmark plans, delivers and measures the impact of major international events. 

Built on continuity, trust and innovation 

From SportAccord’s perspective, this kind of long-term commitment is exactly what the convention is built on. 

“Sport Event Denmark has been an important partner for SportAccord for a number of years,” said Kelly Fairweather, Managing Director of SportAccord. “Their continued engagement and early commitment for Baku once again demonstrate the value of long-term partnerships.”   

For Lundov, the relationship is also a personal one. “I have had the pleasure of participating in every SportAccord Convention since its inception in 2003 in Madrid, and as a partner for almost all editions. Obviously, I find this event as the most important platform for networking, meetings and reconnecting with the global sports leadership.” 

That continuity has helped Sport Event Denmark build a strong reputation for combining strategic vision with delivery excellence, informed by Denmark’s broader commitment to innovation and ensuring that each international event builds on the experience, knowledge and impact of those that came before. 

Looking ahead to Baku 

In Baku, Sport Event Denmark will bring its expertise, collaborative mindset and future-oriented approach to the global stage, reinforcing its position as a leading destination for international sporting events in an increasingly connected world.   

Together, Sport Event Denmark and SportAccord are helping to shape a new chapter for international sport creating events that are not only inspiring and unifying, but smarter, more adaptive and built for the next generation of athletes, fans and stakeholders. 

About Sport Event Denmark 

Sport Event Denmark is the national organisation responsible for attracting and delivering major international sporting events in Denmark. Established and supported by the Danish Government, it works in close partnership with Danish cities, national federations and the broader SportsTech ecosystem to position Denmark as one of the world’s leading sports event destinations. Since its founding, it has delivered more than 250 international events across the country. 

About the SportAccord Convention

The SportAccord Convention brings together over 1,700 leaders and decision-makers from more than 120 International Federations, the IOC, global sports organisations, host cities and business leaders.

It offers an unparalleled platform for sports leaders to connect, share insights and explore new opportunities within a single event. The Convention features:

Official meetings of International Federations and major sports organisations

Networking events that bring together key players from across the sports world

A dedicated exhibition space for cities, regions, and businesses

A thought-provoking conference programme featuring global sports leaders

About SportAccord

SportAccord is a sports event organisation based in Lausanne, Switzerland, governed by stakeholders representing both Olympic and non-Olympic International Federations.

Its mission is to promote and protect the common interests of its members, assisting them in achieving their global objectives and facilitating knowledge-sharing across the international sports community.

Visit SportAccord.sport for more information.

About Yutang Sports

Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis, and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.