Highlights of the Day 3 at the GLOBAL SPORTS WEEK 2021

It is the Day 3 at Global Sports Week Paris and the first FULL day of programming across the three channels of Global Sports Week – GSWArena, GSWVillage and GSWPro – included live link-ups from the central studio at the heart of the Eiffel Tower from Beijing, Milan and Los Angeles.

©️Global Sports Week

The day’s highlights included:

Adidas’ Managing Director France Mathieu Sidokpohou announced a five-year, pan-European project addressing adidas’ Global Purpose pillar of Breaking Barriers for Girls. The project aims to increase girls’ participation in sport by building the capacity of the sport-for-good ecosystem to better serve women and girls, as well as to provide inspiration for girls to become their best selves. adidas will work with 15 non-profit sport for good organisations across different regions of Europe across the five years, improving their capacity and capability to serve women and girls in their communities in order to empower 100+ Breaking Barriers Champions and engage with 50,000+ female participants.

Gabriela Ramos, UNESCO Assistant Director-General for Social and Human Science, launched two new tools from UNESCO to support transformative change at a policy level and in the lives of people. The first is a toolkit to empower young people to influence physical education policy and the second is a “how to” for policy makers to implement the change in national systems. 

Paris 2024 and AFD (L’Agence Française de Développement) marked the one-year anniversary of their agreement, signed at Global Sports Week in 2020, to cooperate on sports and development projects across a number of countries, aligning the Paris 2024 Olympic and Paralympic Games with the Sustainable Development Goals.

Le Tremplin Invest Finals – Europe’s biggest event connecting investors with sportstech start-ups, revealed 14 most promising sportstech start-ups (7 French and 7 international), which qualified through a national competition in partnership with local incubators.

The finalists were named as:

quick·off (France)

Cyclo Power Factory (France)

Circle Sportswear (France)

Runnin'City (France)

Morio (France)

SportEasy (France)

HÄSTKO (France)

Zone7 (Italy - Wylab)

SevenSix (Denmark – Sports Lab Copenhagen)

X-trodes (Israel – Colosseum Sport)

Baby2Body (UK – Sports Tech Hub)

Square Off (Japan – Sports Tech Tokyo)

Sword Venue (Switzerland - ThinkSport)

Realife Tech (US – Stadia Ventures)

©️Global Sports Week

About Global Sports Week Paris

Global Sports Week Paris is an annual international forum that brings together leaders and disruptors from sport, business, culture, media, government and society. Its agenda is focused on the future of sport at the intersection of business and society.

The inaugural edition, held under the patronage of UNESCO and the high patronage of M. Emmanuel Macron, President of the French Republic, took place at the Louvre in Paris in February 2020, gathering more than 2,000 delegates from 70 countries.

In 2021, GSWParis will return from February 1st - 5th. It will boast a new, multi-country format, mixing physical and digital experiences, with events in six cities worldwide.

More information: www.globalsportsweek.com | #GSWParis

About Yutang Sports

As one of the official media partners of the GSWParis, Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.