VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On September 26, China School Sports Federation (CSSF) held a MOU signing ceremony of strategic partnership with LI-NING. The two parties would establish a long-term cooperation in multi levels, including campus sports events, campus training system, campus sports education and public welfare activities.
Based on the cooperation, LI-NING would become the official sports equipment supplier of China Junior High School Basketball League (CJBL) and designated sports equipment supplier of China Junior High School 3X3 Basketball League. In the meantime, the domestic sports giant would coordinate with Chinese Junior National Team to provide athletes and coaches with professional basketball equipment. Eyes on the future, LI-NING, together with CSSF, would further promote small-sized basketball program and create the China Primary School Basketball League.
Related coverage
Li-Ning inks strategic deal with JD.com
30 Dec 2015
Li-Ning Sports Park intend to collaborate with Machong Town
11 May 2015
Chinese sports brands boost sales on Double 11
14 Nov 2017
Li-Ning extends five-year partnership with CBA
24 Aug 2017
Another signing for Li-Ning Company’s marketing strategy
01 Apr 2015
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports
loading...