Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
The 10th Chinese Sports Marketing Forum (CSMF) was held in Nanjing this weekend, starting from Saturday, and will end today.
This is the tenth forum since 2005 when the forum was established. It was regarded as the World Economic Forum of Chinese sports industry.
There are 2,000 delegates from 25 provinces and autonomous regions across the country attending the forum, and are from different business areas, including businessmen, academics, media people, and governmental staffs, according to a report of Jinling Wanbao.
The theme of this year is the commencement of the 5 trillion yuan market of Chinese sports industry, and develops around two subjects. One subject is the 46 Document released by the State Council in October of 2014 to drive development of the sports industry and related consumptions. The other one is the recently announced reform plan for Chinese football.
The main conference had three topics. The first one, “reform”, started from football and expanded to the overall reform of the industry. The second one, “change”, was about the ongoing changes and how to embrace it. The last one, “opportunity”, was largely about investment chances and had famous guests such as Qiu Changheng, the vice president of Alibaba.
Source: Jinling Wanbao, NetEase.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024 09:17
Related coverage
CMC’s future: embracing VR sports broadcasting
07 Apr 2016
China's sports industry: the untapped gold mine
10 Jul 2015
Beijing to introduce NHL games
08 Mar 2016
Changbai Spring to sponsor 3 Chinese national sports teams
25 Apr 2017
Baofeng Group founder and CEO: MP&Silva is the VIP Pass to sports industry
12 Jun 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...