Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On September 3, the National Football League (NFL) and TikTok announced a new multi-year partnership. TikTok is a very popular short-form video platform that is available in over 150 markets and in 75 languages as of 2018. The Chinese version of the app, Douyin, is hugely popular in China.
As part of the partnership, the NFL is launching its official TikTok account, delivering content to fans across the platform's global markets. NFL content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will partner together around a series of NFL-themed hashtag challenges, inviting members of the TikTok community to express their passion for their favorite NFL clubs and players on TikTok. The NFL and TikTok will also be partnering together on unique marketing opportunities for brands to activate around NFL content on TikTok.
Reference: NFL
Related coverage
Peyton Manning on way to China
20 Sep 2016
Budweiser and NFL to jointly tap Chinese market
26 Jan 2016
NFL’s 99th season may kick off in China
16 Aug 2016
17 Chinese media outlets to air 50th Super Bowl
05 Feb 2016
NFL missed the best chance to enter China
03 Feb 2015
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...