When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

LAUSANNE, Switzerland – SportAccord is delighted to confirm the International University Sports Federation (FISU) is the first Gold Partner to sign-up for the 18th edition of SportAccord in China. The next annual SportAccord event is set to take place in Beijing from 19 – 24 April 2020 and organisations can now register and take advantage of the pre early bird rate (CHF1,500) available for a limited period only.
FISU, founded in 1949, organises world-class sports and educational events for university students, promoting the pursuit of excellence in mind and body. These include the Summer and Winter Universiades - the largest global multi-sports events for university athletes.
The 30th edition of the Summer Universiade (3-14 July 2019) recently took place in Naples to great acclaim. The USA rank top for the number of gold medals won followed by China in the All-Time Summer Universiade Medal Table. Chengdu in China is the host city for the 2021 Summer Universiade, and was officially awarded the 2025 World Games during SportAccord 2019.
Raising the bar and becoming a Gold Partner for the next SportAccord event taking place at the China National Convention Center in Beijing, Paulo Ferreira, Director General for FISU commented:
“SportAccord 2020 in Beijing is set to be a confirmation of just how important China has become to the world of sport. It is a city that FISU has a great affinity for, with the Summer Universiade having been hosted in Beijing in 2001, shortly before the attribution of the 2008 Olympic Games.
“As a SportAccord Gold Partner, FISU is proud to once again help bring international sport’s leadership to one of our favourite places.”
Nis Hatt, Managing Director of SportAccord said:
“We’re delighted to welcome FISU onboard as a Gold Partner for the first time. Their commitment and investment demonstrate that the SportAccord platform provides excellent visibility for international sports federations, particularly at this level. We very much look forward to working with FISU in the lead-up to SportAccord 2020 in Beijing.”
Attending SportAccord enables delegates to network with sporting leaders at the highest levels, access an extensive conference programme, and experience the many opportunities on offer in one location, at the world’s leading global sports business event.
To raise visibility still further, organisations can become an official partner or exhibitor and discuss these investment opportunities with sales@sportaccord.sport.
The SportAccord 2019 Review magazine looks back at some of the many highlights that took place across the World Sport & Business Summit in Gold, Australia.
Follow developments and updates via Twitter @sportaccord using #SA2020, or keep up-to-date via LinkedIn and Facebook.
For media enquiries, email media@sportaccord.sport.
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
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