SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

On the morning of July 3, the English Premier League club Manchester United FC opened a Preview center in Beijing for Manchester United Experience Centers to be opened in China. In addition, they also released a new Chinese-language mobile app for their Chinese fans. The ceremony took place at the Preview center which is located at BeijingFun, a pioneering culture, shopping and office area in the famous Qianmen Dashilan Area, close to Tiananmen Square and the Forbidden City. The Group Managing Director of Man Utd., Richard Arnold and three legendary players attended the ceremony.
The Manchester United Experience Center is still under construction and will fully open in 2020. In addition to Beijing, Shanghai and Shenyang will also open a Preview center and the club plans to land more experience centers across China in the future.
The centers aim at providing memorable visits for Chinese fans to enable them to experience the club, its history and the culture at home and to have locations to celebrate. Take the newly opened Preview center in Beijing as an example, there is a full-scale replica of the Old Trafford’s Trinity Statue, an interactive showcase of the club’s historical moments, a replica of the players’ tunnel and changing rooms and a Manchester United Megastore that is the first of its kind in mainland China.
The Manchester United Chinese app that was launched today will provide club news and exclusive videos for fans in China, as well as a way for fans to engage with the club. The app is now available for both Android and iOS devices.
Proofread by Levison Makuvise
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Partner-up with Sina, a plot reversal for Manchester United?
18 Jan 2016
Manchester United brings UNITED:LIVE to Beijing
09 Apr 2015
01 Nov 2015
Chinese investors to buy into ICC
20 Jul 2016
Denis Irwin celebrates launch of MUTV in China
18 Jan 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
Chinese website
loading...