Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
On the morning of July 3, the English Premier League club Manchester United FC opened a Preview center in Beijing for Manchester United Experience Centers to be opened in China. In addition, they also released a new Chinese-language mobile app for their Chinese fans. The ceremony took place at the Preview center which is located at BeijingFun, a pioneering culture, shopping and office area in the famous Qianmen Dashilan Area, close to Tiananmen Square and the Forbidden City. The Group Managing Director of Man Utd., Richard Arnold and three legendary players attended the ceremony.
The Manchester United Experience Center is still under construction and will fully open in 2020. In addition to Beijing, Shanghai and Shenyang will also open a Preview center and the club plans to land more experience centers across China in the future.
The centers aim at providing memorable visits for Chinese fans to enable them to experience the club, its history and the culture at home and to have locations to celebrate. Take the newly opened Preview center in Beijing as an example, there is a full-scale replica of the Old Trafford’s Trinity Statue, an interactive showcase of the club’s historical moments, a replica of the players’ tunnel and changing rooms and a Manchester United Megastore that is the first of its kind in mainland China.
The Manchester United Chinese app that was launched today will provide club news and exclusive videos for fans in China, as well as a way for fans to engage with the club. The app is now available for both Android and iOS devices.
Proofread by Levison Makuvise
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Man Utd push deeper into China with WeChat launch
28 Apr 2015
United and City will tour China despite pitch fiasco
26 Jul 2016
Partner-up with Sina, a plot reversal for Manchester United?
18 Jan 2016
Manchester United announces 2016 China Tour
23 Mar 2016
British authorities to set up a football office in Wuhan
22 Oct 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...