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Mentholatum sign up basketball player Jeremy Lin and actor Han Dongjun

By Andrea Huang Wednesday, 03 Apr 2019 11:12

Mentholatum China today announced on their Weibo account that Mentholatum have signed Jeremy Lin and Han Dongjun as their two new ambassadors. 

Jeremy Lin is a Taiwanese-American NBA basketball player who plays for the Brooklyn Nets and is a well-known player icon among Chinese and Taiwanese basketball fans. 

Han Dongjun is a Chinese actor who has recently become popular among the young generation and is a certified car racer, having received a professional certification from the Federation of Automobile Sports of the People's Republic of China.  

These two endorsers are designed to market Mentholatum men’s products that help men to take care of their skin and maintain a fresh appearance with Mentholatum obviously valuing the younger male generation who are fans of basketball and other sports. The partnerships both feature the tagline “best of me”. 

Reference: Mentholatum Weibo account 

Proofread by Raymond Fitzpatrick

Tags: Jeremy Lin


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