Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Bundesliga football club Eintracht Frankfurt announced on February 19 via Sina Weibo that they had kicked off a youth football project in the Chinese city of Shenzhen on February 18.
The football club have collaborated with the Chinese company, Shenzhen Qianhai Zhongde Education Technology Co., Ltd on the project. The Chinese company deals with educational related projects and businesses, including football and sports training.
Under this project, Eintracht Frankfurt will work with with ten schools in the Guangming District of Shenzhen, for the selection and training of young football players. To accomplish this goal, the football club will send three youth football coaches to Shenzhen. Two of the three German coaches arrived in Shenzhen on February 16 to do some preliminary work.
Eintracht Frankfurt football club opened a Chinese subsidiary in China in 2018 to gain a foothold and more involvement in China’s football industry with this youth project in China being the first announced since the opening of the Chinese subsidiary.
Reference: Weibo
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Adidas and the Ministry of Education of China renew collaboration for three years
11 Jul 2018
LaLiga Brings Olympic Champion Carolina Marin to Fuzhou
13 Nov 2017
Beijing has 3,500 registered young winter sports athletes in 2017
02 Apr 2018
Barça Experience Center opened in Haikou, China
19 Nov 2018
Eintracht Frankfurt and VfL Wolfsburg to play post season friendly in China
10 Apr 2019
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...