Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Bundesliga football club Eintracht Frankfurt announced on February 19 via Sina Weibo that they had kicked off a youth football project in the Chinese city of Shenzhen on February 18.
The football club have collaborated with the Chinese company, Shenzhen Qianhai Zhongde Education Technology Co., Ltd on the project. The Chinese company deals with educational related projects and businesses, including football and sports training.
Under this project, Eintracht Frankfurt will work with with ten schools in the Guangming District of Shenzhen, for the selection and training of young football players. To accomplish this goal, the football club will send three youth football coaches to Shenzhen. Two of the three German coaches arrived in Shenzhen on February 16 to do some preliminary work.
Eintracht Frankfurt football club opened a Chinese subsidiary in China in 2018 to gain a foothold and more involvement in China’s football industry with this youth project in China being the first announced since the opening of the Chinese subsidiary.
Reference: Weibo
Proofread by Raymond Fitzpatrick
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