When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Since joining LaLiga side RCD Espanyol at the end of January, the Chinese football player Wu Lei has attracted unexpected attention in the football club, with his shirt becoming the best-selling shirt among the club’s players and attendances at Espanyol’s games attracting record-high crowds.
According to many media reports, in the two weeks since Wu Lei joined Espanyol, the number of shirt sales both in China and internationally have reached 5,000, which is more than the combined amount of sales of the top two Espanyol players, Borja Iglesias and Marc Roca, in the past 6 months.
The first Espanyol home match of the 2018/19 LaLiga at the RCDE Stadium that Wu Lei played attracted the third highest attendance of the season with Espanyol’s average attendance this season being 18944. However for his home debut against Rayo Vallecano, Espanyol had an attendance of 22104. Previously, there were only four Espanyol LaLiga matches which drew attendances of over 20000 this season.
To leverage the influence of Wu Lei, it is said that Espanyol is launching a special limited edition shirt for Wu Lei, Borja and Roca, with only 100 pieces to be sold for each player. This special limited edition shirt will feature the Chinese names of the players on the back.
References: The Beijing News and Gmw.cn
Proofread by Raymond Fitzpatrick
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Rastar Group complete Espanyol takeover
21 Jan 2016
Iberia becomes official sponsor of LaLiga in China
25 Jul 2019
Yutang Weekly: What happened in the Chinese sports market (8/19-8/25)
25 Aug 2019
The FBA and Girona FC Sign Partnership
15 Feb 2018
Yinglets forms partnership with LaLiga
13 Aug 2019
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Yutang Sports
Chinese website
loading...