SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Since joining LaLiga side RCD Espanyol at the end of January, the Chinese football player Wu Lei has attracted unexpected attention in the football club, with his shirt becoming the best-selling shirt among the club’s players and attendances at Espanyol’s games attracting record-high crowds.
According to many media reports, in the two weeks since Wu Lei joined Espanyol, the number of shirt sales both in China and internationally have reached 5,000, which is more than the combined amount of sales of the top two Espanyol players, Borja Iglesias and Marc Roca, in the past 6 months.
The first Espanyol home match of the 2018/19 LaLiga at the RCDE Stadium that Wu Lei played attracted the third highest attendance of the season with Espanyol’s average attendance this season being 18944. However for his home debut against Rayo Vallecano, Espanyol had an attendance of 22104. Previously, there were only four Espanyol LaLiga matches which drew attendances of over 20000 this season.
To leverage the influence of Wu Lei, it is said that Espanyol is launching a special limited edition shirt for Wu Lei, Borja and Roca, with only 100 pieces to be sold for each player. This special limited edition shirt will feature the Chinese names of the players on the back.
References: The Beijing News and Gmw.cn
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
RCD Espanyol reaches sponsorship deal with Leadercf
10 Aug 2017
CCTV reportedly to sign La Liga rights package
05 Aug 2015
Qbao derby confirmed in China this summer
23 Jun 2015
LaLiga unveils its new sound identity by Lucas Vidal
26 Jul 2019
Liga Adelante side seeks Chinese partners
10 Mar 2016
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...