SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Shenzhen Football Club has signed four new Chinese sponsors, Casarte, Podiyeen, Mutou Technology and Sport Covers at a signing ceremony held on Tuesday September 4 at the football club’s Lihu Training Base. During the ceremony, Shenzhen FC also announced the establishment of a football sponsor brands union to bring together more than 20 sports sponsors.
Casarte belongs to Haier and is a high-end electronic appliances brand. It will continue to support the football club.
Sport Covers is a sports insurance company and will provide insurance for all teams and coaches of the football club, to reduce the risk of injures the players and coaches face.
Podiyeen is a company that focuses on youth training and sports equipment production. It will provide training apparel and various kinds of training facilities/equipment for the youth teams of Shenzhen Football Club.
Mutou Technology, a company which focuses on smart football training technologies and has promised to provide all levels of Shenzhen FC youth teams smart football training software which is used to improve their football skills.
The football sponsors union set up during the ceremony is directed at linking up all the sponsors of Shenzhen Football Club to enable more communication and explore business opportunities between them, as well as making contributions to fans activities, football culture development and the growth of football in China.
The four companies and Shenzhen Football Club have also donated money to the Shenzhen Angelland Disabled Children Caring Center, as a move to realize social responsibilities. The football club began supporting this children’s care center in 2017.
Shenzhen Football Club now plays in China League One and is closing in on promotion to the Chinese Super League.
Source: Sina
Proofread by Raymond Fitzpatrick
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