Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
DDMC announced in the afternoon of August 31st that they had completed the purchase of Super Sports, the current broadcast rights holder of the Premier League on Mainland China and Macao. Super Sports becomes a subsidiary of DDMC.
This purchase was first started in the early half of 2017 when DDMC valued Super Sports at USD500m.
After the purchase, Super Sports will continue its business in sports media rights purchasing and distribution. DDMC will integrate the business of Super Sports with its other sports businesses, including sports marketing, sports agency and sports stadium operations. They will develop the value of sports rights at a deeper level and explore more businesses around sports media rights such as merchandising, trophy tours and fan activities.
Super Sports is reported to have had CNY371m revenue and a CNY123m net profit. They have also collaborated with leading Chinese online streaming platform iQiyi to build a new company iQiyi Sports to stream sports content to audiences.
DDMC, on the other hand, are now equipped with subsidiaries of sports marketing (Desports) and sports media rights distribution (Super Sports). It will be worth paying attention to how successful the results would be.
Reference: East Money
Proofread by Raymond Fitzpatrick
Related coverage
iQIYI Partners with Super Sports Media to Launch iQIYI Sports App
07 Aug 2018
iQIYI and Super Sports align to create new joint venture in sports online broadcasting
07 Aug 2018
iQIYI Sports receives further round of CNY350m funding
05 Sep 2018
Newly founded Xin’ai Sports receives CNY500m funding from IDG and Huiyingborun
08 Aug 2018
AFC to partner DDMC and Fortis Sports AG for commercial rights from 2021 to 2028
12 Jun 2018
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports
loading...