VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
It has been reported by Lanxiong Sports that Great Sports has become a partner of the CCTV5 2018 World Cup broadcast, obtaining the rights to broadcast the World Cup on the Great Sports television channel in Shanghai.
This would be the fifth consecutive edition of the FIFA World Cup that Great Sports has broadcast.
Great Sports is the most prominent and popular TV station in Shanghai, representing the unique “haipai” culture (Haipai means being influenced by overseas trends and often being very modern) in Shanghai.
The TV station released their World Cup coverage plans on their official website yesterday (June 11), including recruiting popular Chinese football commentators and sending reporters to Russia to cover in-depth behind-the-scenes content and news to serve audiences.
CCTV holds the exclusive media rights to the FIFA World Cup on mainland China. As of today only China Mobile’s MIGU and Alibaba’s Youku have acquired live media rights with Alibaba’s UC obtaining the video rights to the World Cup. CCTV had officially stated previously that they would definitely not sell the media rights to other media.
Lanxiong Sports claims there are other domestic TV stations that have obtained the media rights from CCTV in addition to Great Sports.
Source: Lanxiong Sports, Great Sports
Proofread by Raymond Fitzpatrick
Related coverage
Weekly Report: Shanghai SIPG VS Urawa Red Diamonds topped the rating list
10 Oct 2017
FIFA World Cup dominates 2018 CCTV5 Top 10 match list
03 Jan 2019
AFC pledges full backing for China’s World Cup bid
04 May 2015
Weekly reports (2015.3.9-2015.3.15)
17 Mar 2015
Weekly report (19/01/2015-25/01/2015)
27 Jan 2015
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...