Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On April 17 (Beijing Time), conference sessions of SportAccord 2018 kicked off in the Centara Grand Hotel and Bangkok Convention Center at CentralWorld. International Olympic Committee (IOC) President Thomas Bach, Thailand Prime Minister Prayut Chan-o-cha, SportAccord president Patrick Baumann, along with others, attended the international convention.
Yutang Sports hosted a workshop introducing the Chinese sports marketing industry and how to achieve good partnerships in the world’s most populous country.
In the first part of the workshop, Li Jiang, Co-Founder & Executive Director of Yutang Sports, gave a speech on the China Sports Sponsorship Market Report. Mr Li shared his insights in four chapters—emerging sports sponsorship markets with great potential, overview of Chinese sports sponsorship markets, sports sponsorship trends in China over the next 5 years and advice for overseas sports brand expansion plans in the Chinese market.
After his speech, Mr Li also held a one-on-one discussion with SECA Marketing Vice President Zhou Quan, depicting how a Chinese sports media company can expand its business in China.
As Mr Li said, “China is an emerging market of great potential. China’s sports marketing industry has been a rising trend from 2016 to 2018, thanks to the external factors like policy, capital, society and technology, the internal contributors such as the creation of premium sport IPs and brands’ increasing interest in sports sponsorship.”
With an increasing number of foreign companies entering China, Mr Li gave some advice as follows:
1. Establishing a localized development strategy for the Chinese market.
2. Taking younger generation’s demands into account.
3. Integrating multiple media and communication channels, including TV, ads, newspaper, magazines, digital media and social media.
4. Offering more customized services for your target fans and customers.
5. Optimizing sports activation results by combining different resources, online and offline campaigns and creative ideas.
As one of the Principal Media Partners at this year’s SportAccord, Yutang Sports provided the Chinese audience with latest news stories and delegates’ insights through articles and live broadcasts throughout the event.
The 2017 Chinese Sports Sponsorship Market Report will be published soon. Please follow Yutang Sports for more information.
Proofread by William Logsdon
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Weekly report: AFC Champions League games created a viewing boom
01 Mar 2016
Soccerex Interview at the Global Convention 2015
25 Sep 2015
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Report on TV broadcasting of Tennis Tournaments in 2013 (V)
07 Nov 2014
More from Yutang Sports
Yutang Sports
loading...