Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
On April 17 (Beijing Time), conference sessions of SportAccord 2018 kicked off in the Centara Grand Hotel and Bangkok Convention Center at CentralWorld. International Olympic Committee (IOC) President Thomas Bach, Thailand Prime Minister Prayut Chan-o-cha, SportAccord president Patrick Baumann, along with others, attended the international convention.
Yutang Sports hosted a workshop introducing the Chinese sports marketing industry and how to achieve good partnerships in the world’s most populous country.
In the first part of the workshop, Li Jiang, Co-Founder & Executive Director of Yutang Sports, gave a speech on the China Sports Sponsorship Market Report. Mr Li shared his insights in four chapters—emerging sports sponsorship markets with great potential, overview of Chinese sports sponsorship markets, sports sponsorship trends in China over the next 5 years and advice for overseas sports brand expansion plans in the Chinese market.
After his speech, Mr Li also held a one-on-one discussion with SECA Marketing Vice President Zhou Quan, depicting how a Chinese sports media company can expand its business in China.
As Mr Li said, “China is an emerging market of great potential. China’s sports marketing industry has been a rising trend from 2016 to 2018, thanks to the external factors like policy, capital, society and technology, the internal contributors such as the creation of premium sport IPs and brands’ increasing interest in sports sponsorship.”
With an increasing number of foreign companies entering China, Mr Li gave some advice as follows:
1. Establishing a localized development strategy for the Chinese market.
2. Taking younger generation’s demands into account.
3. Integrating multiple media and communication channels, including TV, ads, newspaper, magazines, digital media and social media.
4. Offering more customized services for your target fans and customers.
5. Optimizing sports activation results by combining different resources, online and offline campaigns and creative ideas.
As one of the Principal Media Partners at this year’s SportAccord, Yutang Sports provided the Chinese audience with latest news stories and delegates’ insights through articles and live broadcasts throughout the event.
The 2017 Chinese Sports Sponsorship Market Report will be published soon. Please follow Yutang Sports for more information.
Proofread by William Logsdon
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Weekly Report: CCTV5 made a new high in weekly ratings since the start of the 2016
21 Jun 2016
INAUGURAL ‘REGIONAL SPORTACCORD PAN AMERICA’ TO SHOWCASE AT FLORIDA PRESS CONFERENCE
19 Mar 2019
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Weekly report (2015.5.11-2015.5.17)
19 May 2015
Yutang Sports mourns death of FIBA Secretary General, GAISF & SportAccord President, Patrick Baumann
15 Oct 2018
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...