Eastroc Super Drink becomes CSL’s new Official Supplier

The Chinese energy drink brand Eastroc Super Drink has been appointed as the Official Supplier of the 2018/2019 Chinese Super League (CSL).

Lin Mugang, Vice-President of Eastroc Super Drink Group, stated at the press conference held on March 1 that the CSL is the top football league in China, making itan important resource for enterprises interested in sports marketing. By becoming the league’s Official Supplier, the brand wants to support the national football league and the development of Chinese football. 

Based on this new sponsorship deal, Eastroc Super Drink launched a philanthropic project at the press conference. with Lin introducing that Eastroc Super Drink will donate RMB 10k to a foundation for each goal scored by an U23 player in the CSL. The foundation was set up by Guangzhou Evergrande’s star Feng Xiaoting to develop youth football in China. 

In fact, it is not the first time that Eastroc Super Drink has sponsored a sports league. Last year, Eastroc Super Drink partnered as sponsor with the International Champions Cup China in Guangzhou. Also in 2017 the brand’s marketing campaigns also took place in sports events such as auto racing, eSports and mixed martial arts. 

Founded in 1987, Eastroc Super Drink is an energy drink originating and conceived in China, making it one of China's best-selling local energy drink brands. It has the third largest market share in China after Red Bull and Hi-Tiger.

Source: Yutang Sports

Proofread by Raymond Fitzpatrick