‘SMART’ CLOTHING AND BODY SENSORS TO HIT THE stage IN debut product SHOWCASE AT SPORTACCORD 2018

LAUSANNE, Switzerland – Making its debut at SportAccord 2018, smart clothing and body sensor brands will hit the runway in front of a global audience with a daily Product Showcase to ignite the senses at this year’s World Sport & Business Summit.

With more and more players entering this market, a growing variety of products are arriving on the scene. Sports apparel and footwear continue to lead the way with garments that provide more in-depth physiological and biometric data than has previously been available for wristbands and watches.

On top of this, professional sports teams continue to adopt the technology with the body sensor market set to achieve 92.1 million[ Tractica Report] units in 2022.

The SportAccord 2018 Product Showcase provides a unique opportunity for a limited number of brands to get in front of their target audience – the international sports federations – and steal a march. Fitness wearables market growth is being driven by professional athletes, teams and consumers looking to gain performance advantage. Athletes and teams were identified as one of the biggest drivers at the International Federation (IF) Forum in 2014.

Compression technology for quicker athlete recovery, moisture management, smart footwear, wearable patches, connected sports and fitness apparel, all have the opportunity to be on stage at SportAccord 2018. Interested brands should contact sales@sportaccord.com or phone +41 21 601 27 64.

With an average audience of around 700 delegates during each Product Showcase, brands will have the opportunity to reveal new products and apparel in front of the global sports community - including media. 

Taking place in the heart of the exhibition close to the SportAccord Café, there are multiple packages available to suit all budgets starting at CHF 3,000 – a steal when the current rate per delegate is CHF 2,500. This package includes One Showcase, two delegate passes, and an advert in ‘The Daily’ SportAccord newspaper (digital and print). Brands will also benefit from exclusive ‘promo’ shots to raise visibility for use in media and marketing campaigns.

Nis Hatt, Managing Director of SportAccord said: “The Product Showcase is an exciting opportunity for sports apparel, smart clothing and wearables brands to gain exposure on a world stage.

“Years ago, professional teams had straightforward competition and training kits. Now, we’re starting to see devices integrated into their athletic wear for performance analysis. On top of this, smart sports apparel is being designed with superior comfort and performance in mind, for both consumers and professional athletes.

“Of course, ‘branding and sponsorship’ is also an important aspect for sportswear too – both on and off the field of play, and is part of the theme for this year’s conference programme. The SportAccord Product Showcase is a golden opportunity for a few brands to take part and engage with their target audience.”

Brands who are interested in taking part in the SportAccord Product Showcase set to take place from Tuesday 17 April to Thursday 19 April throughout the day, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64. 

Brands will also have access to the SportAccord Official Schedule including well over 20 key networking events, a full conference programme, and a popular 3-day Exhibition, as part of the delegate experience. SportAccord is also host to the Annual General Assemblies of its GAISF members.

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook. 

For media enquiries, email the Media Relations Officer: jenny.edmondson@sportaccord.com