Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Hangzhou-based Lander Sports Development Co. Ltd has recently signed a strategic cooperation agreement with Zhejiang Equity Exchange, which will see the two sides engage in sports finance by co-founding Zhejiang Sports Equity Exchange Co. Ltd.
Under the agreement, the two partners are looking to apply their advantages in resources, operations and markets. Specifically, they will seek cooperation opportunities around sports property listing and transfer and other sports finance businesses, with the goal of promoting market-oriented sports property exchanges.
For years, Lander Sports has seen sports finance as one of its main business pillars. As of now, the company has set up a 5-billion-yuan Zhejiang Provincial Sports Industry Fund, as part of its partnership with Zhejiang Huanglong Sports Development Co. Ltd and CCB International (Holdings) Limited.
Lander has also joined forces with the Olympic Council of Asia, established Hangzhou Olympic Council of Asia Sports Development Fund, aiming to serve the 2022 Hangzhou Asian Games and help the city change into a “Capital of International Events”.
In addition to this, the sports company is also using its strategic cooperation with Dubon Insurance to expand its sports insurance business.
According to a report earlier this month, Lander Sports is negotiating an 8-billion-yuan deal that involves a sports town and major urban sports infrastructure plans.
Source: stock.10jqka.com.cn
Proofread by William Logsdon
Related coverage
Chengdu Sports Investment Group get control of Lander Sports
11 Jun 2019
Lander Sports put an end to transfer of ownership
27 Feb 2019
Lander Sports to sell properties for CNY528m
28 Mar 2018
Lander Sports change controlling share holder
15 Feb 2019
Lander Sports signs 8-million-yuan deal
09 Nov 2017
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Yutang Sports
loading...