Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
HC Kunlun Red Star has announced a strategic partnership with Visual China Group (VCG), one of the leading image licensing companies in China who focus on visual communication and new media business.
Under this partnership, VCG will design and conduct a visual marketing and promotions program for HC Kunlun Red Star. Alongside their role as the official photograph provider, VCG will also act as the designer of the club’s culture and visual images.
This partnership will also cover the five HC Kunlun Red Star “national ice hockey teams” (mens, womens, U20 mens, U18 mens and U20 womens) , which were set up to enable national team members to participate in more competitions. Other HC Kunlun Red Star teams competing in the KHL and in the CWHL will also enjoy the services offered by VCG.
Given that the teams mentioned have to take part in competitions around the world, VCG will send their photographers around the world to take their photos.
HC Kunlun Red Star was founded in 2016 and also started to compete in the KHL in the same year. In 2017, the Chinese Ice Hockey Association called on the club to co-establish five national teams in order to enhance the competitiveness of Chinese ice hockey.
Source: VCG
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
NHL TO PLAY FIRST-EVER PRESEASON GAMES IN CHINA
30 Mar 2017
Two Chinese ice hockey clubs to join KHL?
28 Oct 2015
03 May 2018
Third professional ice hockey club set up in China
22 Nov 2017
19 Jan 2017
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...