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By SportAccord Convention Tuesday, 07 Nov 2017 10:28

LAUSANNE, Switzerland – SportAccord Convention is delighted to confirm Sportcal, a world-leading provider of sports marketing intelligence, and Yutang Sports, the premier sports marketing platform in China, will host workshops revealing breaking news and insights from recent studies for delegates attending the SportAccord Convention set to take place from 15 - 20 April 2018 in Bangkok, Thailand. 

Selected as Principal media partners for their knowledge and expertise, the following workshops will provide the latest data, analysis and learnings for international sports federations, event hosts and rights holders, as well as any organisation involved in the business of sport.

Sportcal How Sporting Events can be a Driver for Social Change: Social initiatives have become embedded in the organisation of major sporting events. Sport has the power to bring communities together and to drive social change, but how exactly can this be achieved by event hosts? 

Through its GSI Event Studies Programme, Sportcal conducted an in-depth analysis of event impacts for event owners and hosts throughout 2017 where twenty world championships and multisport games were studied. The workshop will act as the first annual review of Sportcal’s GSI Event Studies Programme, and is designed to connect event owners, organisers and hosts to enable both knowledge exchange and a discussion on the social impact and cultural engagement generated by sporting events. 

Yutang Sports Report on the 2017 Chinese Sports Sponsorship Market and how to achieve Good Partnerships in China. Following an in-depth study due to be published in March 2018, workshop delegates will have the opportunity to hear and discuss key highlights from the report. 

The panel will address the characteristics of the Chinese sponsorship industry and how Chinese brands use sports sponsorship to achieve their goals. Delegates will also hear what Chinese brands want to get from the partnerships and their partners. Other highlights will also include what needs should be put in place to educate Chinese brands, as well as what needs sports rights holders and event hosts should consider for brands.

The workshop will also include a keynote delivered by Li Jiang, Executive Director of Yutang Sports. 

To register as a delegate and attend these workshops, as well as become a Partner or Exhibitor at the leading sports business summit, visit www.sportaccordconvention.com. Follow developments and updates via Twitter @saconvention using #SAC2018, LinkedIn https://www.linkedin.com/company/sportaccord-convention, Facebook https://www.facebook.com/sportaccordconvention.

For Exhibition or Partner enquiries, please contact the sales team: sales@sportaccordconvention.com or phone +41 (0)79 126 08 42

For media enquiries, please email Jenny Edmondson, Media Relations Officer: jenny.edmondson@sportaccordconvention.com

SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members.

In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information about the SportAccord Convention visit: www.sportaccordconvention.com


Sportcal is a world-leading provider of sports market intelligence, which supplies information and expert analysis through its subscription website, Insight magazine, bespoke research projects and event studies. Its range of services helps clients with their planning of sports events, analysis of commercial data, forecasting of future trends and business decisions.

Phone: +44 208 944 8786, Email: clientservices@sportcal.com, Website: www.sportcal.com 

Yutang Sports

Yutang Sports is a sports market intelligence and sports marketing company consisting of an industry media outlet and a sports sponsorship agency. It provides editorial content and market analysis and services around marketing such as consultancy and sponsorship sales. The company aims to open a window between the Chinese and the international sports industry to bring value to both sides.

The media outlet provides the most up-to-date sports business news, useful analysis and exclusive data reports on the sports industry in both Chinese and English, especially focusing on sports marketing and sponsorship content. With millions of views in China per year, the company is considered one of the most important sports industry media outlets in China, one that provides regular services to corporate clients. The sports sponsorship agency helps international and domestic sports rights holders and events partner with Chinese brands to build influence in the market.

With 20 years of experience in the field of marketing and sponsorship, the company has accumulated rich experience, established wide networks and possess unique insights in the business. The company has successfully facilitated partnerships between many sports events and Chinese brands, driving development for both sports and sponsors.

Phone: +86 10 6715 0501 Email: info@ytsports.cn Website: www.ytsports.cn 



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