Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese online sports broadcaster PPTV is expected to introduce an exclusive UFC MMA membership package in China on November 5th.
The package will enable users to watch all UFC archived programs and pay-per-view live broadcast events including the UFC 217, to be held on November 5th.
The Chinese sports media provider began streaming UFC events in 2012 and became the exclusive new media broadcaster through a five-year deal with the UFC in 2016. The introduction of the new package means an updated partnership.
At the same time, the UFC is set to hold their first event, UFC Fight Night Shanghai, in mainland China, which will take place on November 25th at the Mercedes-Benz Arena in the Chinese city.
Though still a newcomer in the Chinese market, the UFC will step up its profile with its Shanghai event, as its owner WME/IMG will launch a weekly promotional campaign accordingly.
Source: sports.takungpao.com
Proofread by William Logsdon
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