SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
October 17, Zhengzhou: Beijing Enterprises Group Co. has announced a strategic partnership with Xintian group, a real estate giant based in Henan province, which will see the pair cooperate on sports towns, supporting services and other cultural and sports businesses.
As part of the first-stage plan, a project called Xintian City Sports Park will be built in Zhengzhou in the coming years. This project will feature an ice and snow land, sports sculptures, traditional gardens as well as a badminton gym, a tennis venue, an equestrian arena and a football stadium which will use air-supported structure technology.
The partners aim to boost development of the national fitness industry, sports training and sporting events in Zhengzhou City, capital of Henan, and even throughout central China.
The news conference was attended by China's first freestyle skiing world champion Guo Dandan, and Hu Ni, former members of China’s national Synchronized Swimming Team.
“We are really looking forward to working with Xintian Group; through our cooperation, we are expecting to create a new lifestyle in the future,” said Liu Xueheng, board chairman of Beijing Sports and Entertainment Industry Group Limited, a subsidiary of Beijing Enterprises.
Source: winshang
Proofread by William Logsdon
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