September 27: Banana Gaming Media announced Wednesday that it has completed an RMB 200 million Series B Financing, led by Matrix Partners China and eSports Capital, co-invested by Seeinfront Capital and IDG Capital.

Banana Gaming Media is an eSports subsidiary of Banana Culture, which was founded in 2015 by Chinese billionaire Wang Jianlin’s son, Wang Sicong. It has raised RMB 150 million in series A financing with IDG Capital and Cultural Assets Digital Investment Capital. 

After this financing, the gaming media platform is expected to partner with real estate companies to develop an ‘eSports plus Real Estate’ model. In addition to this, Wang’s company will also devote itself to the businesses of overseas channels, internet movies, theatrical films and eSports documentaries.

As of now, Banana Gaming has launched events and shows like Banana Culture B.I.G Carnival, Overwatch Premier Series and Pandakill Series. It has also held the 2015 League of Legends Demacia Cup and the 2016 League of Legends Pro League (LPL). In the year 2016, the company launched its own eSports brand BEST.

Source: youxiputao

Proofread by William Logsdon