SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
September 27: Banana Gaming Media announced Wednesday that it has completed an RMB 200 million Series B Financing, led by Matrix Partners China and eSports Capital, co-invested by Seeinfront Capital and IDG Capital.
Banana Gaming Media is an eSports subsidiary of Banana Culture, which was founded in 2015 by Chinese billionaire Wang Jianlin’s son, Wang Sicong. It has raised RMB 150 million in series A financing with IDG Capital and Cultural Assets Digital Investment Capital.
After this financing, the gaming media platform is expected to partner with real estate companies to develop an ‘eSports plus Real Estate’ model. In addition to this, Wang’s company will also devote itself to the businesses of overseas channels, internet movies, theatrical films and eSports documentaries.
As of now, Banana Gaming has launched events and shows like Banana Culture B.I.G Carnival, Overwatch Premier Series and Pandakill Series. It has also held the 2015 League of Legends Demacia Cup and the 2016 League of Legends Pro League (LPL). In the year 2016, the company launched its own eSports brand BEST.
Source: youxiputao
Proofread by William Logsdon
Related coverage
Nike China sales increase 24% to $938m
24 Dec 2015
Letv Sports to start fundraising Series B
23 Jul 2015
Suning and Evergrande in talks with Stellar Group
02 Jun 2016
Chinese sports investors rank the top 3 richest in China
16 Oct 2015
Alisports to raise 123.5 million Yuan in Series A financing
11 Apr 2017
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...