When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Chinese sports training company Doing Now has raised 500 million yuan through financing, led by Yao Capital, a private equity firm founded by former NBA superstar Yao Ming and other veteran investors.
Founded in 2010, Doing Now is a sports training service provider for children aged 4 to 17. Its major business pillars are around training, events and venues.
As of now, the company offers services covering various sports like basketball, soccer, badminton and fencing, providing Chinese children access to sports knowledge, skills and experiences from foreign trainers.
The sports company has also attracted more than 10,000 children to its upcoming teenage sports league. In addition to this, Doing Now has nearly 1000 venues throughout China. With about 3000 coaches, the company has made its presence in 18 Chinese cities, serving nearly 1 million students and parents.
The HINA Group has been the exclusive financial advisor for this round of financing.
Source: pedaily
Proofread by William Logsdon
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