When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

LAUSANNE, Switzerland – SportAccord Convention, the largest global gathering covering the business of sport and attended by all international sport federations, is delighted to confirm its Principal Media Partners, Sportcal, SportsPro and Yutang Sports for its 16th edition taking place from 15 - 20 April 2018 in Bangkok, Thailand.
Selected as Principal media partners for their unique offerings, media reach and expertise, particularly in the APAC region, they will provide media and marketing support in the lead-up to the next Convention, as well as in-depth news coverage and workshops during #SAC2018.
Sportcal has provided sports market intelligence for over 25 years and delivers sports analysis and insight to a range of global clients supported by its product suite of Intelligence Centres, data-driven Insight package, and Global Sports Impact Project.
SportsPro has served the global sports industry since 2008, providing content on the commercial, political and organisational aspects of global professional sport. Its platforms offer expert commentary and opinion, features and in-depth interviews, and the sports industry can now keep up-to-date with breaking news and analysis on the move with its recently launched SportsPro app.
Yutang Sports has been in the business of sports marketing and sponsorship services for 20 years accumulating rich expertise and a deep understanding of the ongoing transformation of the Chinese sports market. Yutang Sports will also host a dedicated Chinese language section on their website for the SportAccord Convention 2018, as well as produce video content to connect with the Chinese sports community around the globe through its multiple social media platforms.
Welcoming this year’s Principal Media Partners on-board, Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to be working with Sportcal, SportsPro and Yutang Sports again. Their continued support as well as marketing and media services will help to drive awareness and deliver up-to-the-minute sports news stories around the world.”
To register as a delegate and take advantage of the limited delegate rate of CHF2,000, become a Partner, or Exhibitor at the leading sports business summit visit www.sportaccordconvention.com. Follow developments and updates via Twitter @saconvention using #SAC2018, LinkedIn https://www.linkedin.com/company/sportaccord-convention, Facebook https://www.facebook.com/sportaccordconvention.
For Exhibition or Partner enquiries, please contact the sales team: sales@sportaccordconvention.com or phone +41 (0)79 126 08 42
For media enquiries, please email Jenny Edmondson, Media Relations Officer: jenny.edmondson@sportaccordconvention.com
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Weekly Report: Asia Championship breaks ratings record in 2015
09 Oct 2015
SPORTCAL AND YUTANG SPORTS TO HOST #SAC2018 WORKSHOPS
07 Nov 2017
Yutang Sports invites Brooklyn Nets to speak to Chinese audiences
28 Oct 2016
Weekly Report: CBA Playoffs and NBA All-Star lift CCTV 5's ratings
23 Feb 2016
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...