Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
July 12: The Wuhan-based sports and entertainment firm DDMC has agreed to buy Super Sports Media, the broadcast rights holder of the English Premier League (EPL) in China.
This deal, which is worth about US$500 million (RMB 3400 million), will enable DDMC to grab the EPL broadcast rights in China until the end of the 2018/2019 season.
Super Sports, co-founded by IDG Capital Partners and Edia Media Inc, has been streaming the English games in mainland China and Macau for the past seven years. However, in 2016, the Chinese e-commerce giant Suning-backed PPTV acquired a three-year EPL content rights from 2019 onwards.
DDMC, which has business in marketing and agent services and other sports investments, set up a joint venture last month with Suning to manage foreign soccer rights in China.
The integration of these two Chinese sports businesses will promote the development of a pay-per-view model in China and contribute to the country’s competitiveness in the international market.
Source: 163
Proofread by Linda Barouk
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Le Sports raises RMB8bn in Series B fundraising
28 Mar 2016
Chinese investors to acquire majority stake in Sintrense
08 Jul 2016
Match attendance of CSL sixth in the world
30 Oct 2015
Interview: Arsenal FC has long-term plan in China
01 Dec 2015
Chinese investors in talks with Palermo
13 Jun 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Yutang Sports
loading...