SAC UNVEILS PLENARY CONFERENCE THEME ‘MARKETING AND SPONSORSHIP’ FOR #SAC2018 IN BANGKOK, THAILAND

LAUSANNE, Switzerland – SportAccord Convention today announced ‘Marketing and Sponsorship’ as the theme of the Plenary Conference following feedback from International Federations and delegates. For sport and entertainment organisations, sponsors spend millions to build brand equity and it’s not just about eyeball exposure. The Plenary Conference will look at how to tap into the spirit of the sport by marketers who are sponsoring to leverage the enthusiasm and loyalty of sports fans, and transfer the fan’s passion to the brand as well as meet international sports federations expectations. Sessions will also focus on best practices to create and measure sponsorship activation. The 16th edition of the Convention in Bangkok, Thailand will take place from 15 – 20 April 2018.

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

In addition to the two-day Plenary Conference, SportAccord Convention offers the ever popular City Forum which saw a packed conference hall at this year’s Convention in Aarhus, Denmark. The City Forum is designed to address the needs and concerns of cities and regions bidding for major international sporting events. It does this by bringing together cities, event organisers, sports commissions, host cities, development authorities, international sports federations, and commercial organisations to share their insights and proven advice as well as practical takeaways. The Forum’s aim is to help cities obtain and host world class sporting events.

“SportAccord Convention is flying again following its great success in Aarhus, Denmark. This included meetings with 15 cities interested in hosting future conventions from Asia, the USA, the Middle East and Europe. This confirms how relevant SportAccord Convention is for the international sports community.” said Mr. Francesco Ricci Bitti, President of SportAccord Convention.

The conference programme also includes LawAccord and offers the opportunity to examine the most pressing and relevant legal issues for the international sports movement and the cities that host them.

In addition, the MediaAccord conference enables international sports federations, media organisations and media experts to work together to share best practices and winning ways to capture fan engagement and build strong brands across all media platforms with the SAC2018 conference theme providing a strong focus.

Bangkok is the next destination and global sports gathering for SportAccord Convention 2018 and serves as an international hub for this region. A key opportunity for any organisation involved in the business of sport, Bangkok provides organisations with unique opportunities to deepen their relationships in this region, or use #SAC2018 as a springboard to kick-start their involvement and tap into the region with over 90% of the delegation being key decision-makers and in a position to take action. Organisations will have access to the Who’s Who in the world of sport and achieve many of their business goals in one location within days – the No. 1 key objective for delegates who attended SAC2017 in Aarhus, Denmark.