Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
According to a report on Granada Football Club’s official website, the club and the Chinese energy drinks brand "Energy King" have reached an agreement. The brand will become the main sponsor of the club this season. The cooperation may later be extended for another two seasons.
As the main sponsor of Granada Club, the brand name "Energy King" will be displayed on the front of the players’ shirts. It will also appear on the training equipment of the club’s two teams, the club's official promotional channels and the background board for Media interviews. "Energy King" will show the value and influence of its sponsorship throughout the season in many other ways.
News on the official website also shows that the club is discussing the feasibility of visiting China at the end of the season. The visit will also be sponsored by "Energy King". During the visit, the team will be able to visit the headquarters of the brand.
Granada is located in the Andalusian region of Spain. The club was founded in 1931. Next season, there will be three teams Sevilla, Betis and Granada from the Andalusian region compering in La Liga .
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
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