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On October 12th in Beijing, Nirvana Sports held a press conference concerning A round financing. Bian Guangming, the new chairman, announced that the company had received 30 million RMB of A round financing. Zhongti Dingxin Capital lead the round followed by Champion VC. Sheng Yuan Finance, a Hong Kong listed company, served as investment adviser. Accompanied by Nirvana fitness and Nirvana Yoga, they have committed to building the ecological lead enterprise of intelligent fitness in the future. Wei Jiang Lei, the senior vice president of Sina, and other guests joined the festivities.
The bulk of this finance will be spent on creating a prominent mobile Internet management system in terms of hardware, data and management capabilities for Nirvana Sports in the future. This will enable them to provide adequate operational management support for outlets and franchisees of Nirvana Sports.
In the future, all stores under Nirvana Sports will apply the “Online APP & Offline Stores” model to realize complete real-time communication and course bookings. Also, customers can pay by phone and it is envisaged that in the future they can be easily connected to an offline experience. Member user experience will also be constantly upgraded.
Proofread by Sean O Diobhilin
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