Five LED Enterprises bid for CSL ad panels

The Chinese Super League (CSL) will hold a bidding meeting for 16 clubs' home stadiums' ad panels in Shenzhen on 10th October. One of the five participants is Ledman Optoelectronic Co., Ltd, the current LED supplier for the CSL. From 2017, the bid winner will become 'sponsor' and it will provide ad panels and cash assistance. 

This sponsorship model, compared to the previous arrangement with Ledman, means the CSL will start to make more profits on the LED panels. In 2012, Ledman became the LED sponsor of CSL and provided the LED ad panels valued at 40 million for 16 CSL clubs. It got 12 minutes of perimeter LED board time per match in return. However, since 2014, CSL started to buy back the ad time. Ledman made more than 100 million RMB profit in the end. The new "sponsor", however, will need to provide cash supports in addition to the LED panels, and will only get 3 minutes of LED time in return.

With the rapid development of Chinese soccer, more and more enterprises are interested in the sponsorship of CSL teams. 

Of the five bidding companies, four are listed ones because, in line with government policy, they want to expand their business in the sports sphere to give them greater opportunities. 

Besides, the more bidding companies there are, the more money the CSL will make because there will be several rounds of bidding and the highest offer will win the bid.

Source: Sina

Proofread by Sean O Diobhilin

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