Nike links with China’s Ministry of Education

China’s Ministry of Education and Nike agreed a 3-yeal deal lastTuesday on campus sports. This comes as part of the China-US Cultural Exchange in Beijingwhich wasco-chaired by China Vice Premier Liu Yandong and United States Secretary of State John Kerry.

Under the agreement, the two parties will work together to help develop the “culture of sport and physical activity in schools across China,” according to an announcement by Nike. More specifically, the US-based company will help train as many as 7,000 teachers in order to deliver quality and engaging sports lessons for the students. Additionally, Nike will offer “best-in-class coaching and physical education (PE) resources” to over 300 schools. As well as partnerships, Nike will also work closely with campus leagues in both soccer and basketball.

Mark Parker, President & CEO of NIKE Inc, stated “Today’s generation of children is the least physically active in history and we can help change that.” He explained that “Nike has always believed in the power of sport to unleash human potential. We know that active kids are happier, healthier and more successful. That’s why we’re partnering with China’s Ministry of Education to create more opportunities for China’s kids to move before, during and after school.”

Source: Nike.com

Proofread by Sean O Diobhilin