SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The second part of the report focuses on broadcasting of national team events.
In general, broadcasting rights of major events were bought by CCTV5, and less popular games were broadcasted on local channels. The overall ratings for Asian Cup Qualification was the highest among all games. The following ones were East Asian Cup, European Football Championship, International friendlies, etc.
After the above points, we then present situations of each of the games.
Below are the reports.
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