SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Secret Garden Resorts, a supporter of the2022 Winter Olympic Games, where Freestyle Skiing and Snowboarding will be held, haveannounced their strategic proposal for 2022.
Firstly, they have announced apartnership with Air & Style, the international snowboarding brand and they will co-found the “Air & Style official camp”. That means Secret Garden will be the only official training base in China.
The co-founder of Air, Andrew Houmont, expressed his feeling,”Secret Garden is the owner of a first class location and facilities. It is the ideal place for snowboarding. We can work together topromote open air sports in China.”
Another partner of Secret Garden isthe Laax skiresort in Switzerland. The two resorts are going to co-operate in fields like hotel management, ski resort management and ski training.
Xiao Huanwei, the CEO of Secret Garden said,”We are so honoured to establish strategic cooperation with Air & Style and Laax. The Garden is also expecting to work withthe Beijing Olympic Organizing Committee. We are going to build the largest snowboarding park in Asia.”
The Secret Garden will provide a venue for FIS certified events. The construction for 2022 will be completed in 2016 or 2017. Indeed, they have already constructed 35 ski lanes and 3 cables in Secret Garden.
Source: sports.cn
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