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European snowboard contest Air & Style in Beijing

By Beijing Tourism Wednesday, 12 Nov 2014 21:31

Air & Style will come to Beijing on December 6, 2014 at the National Stadium, the Bird’s Nest. 

The Air & Style is a European snowboard contest first held in Innsbruck, Austria in 1994 and now held annually.

The Beijing stop is among three events to be held around that period. In January 2015 the event will be held in Innsbruck Austria, and in February 2015 it will visit Los Angeles. 

On December 4, 2010, the first edition of an Air & Style overseas went down in Beijing, China with Sebastien Toutant taking the win. Moving the event to the Bird's Nest Stadium in the following year it went into its fourth consecutive season in 2013. On December 8, 2012, Mark McMorris and Yuki Kadono landed the first ever triple corks at an Air & Style event.

Charly Weger and his snowboard photographer friend Andrew Hourmont first started the Air & Style Contest in Innsbruck. They only expected some hundred spectators but more than a few thousand showed up to see a single Straight Jump from each rider. From there on, it developed into one of the most influential snowboard challenges today.

On February 2, 2008, an Air & Style quarterpipe event was held in Innsbruck in addition to the Straight Jump in Munich. Kevin Pearce won the event, which made him the first winner of two Air & Style competitions in one season. The organizer has announced that this event will from now on also be held annually as a TTR 6 Star event.

On February 1 and 2, 2013, the Air & Style celebrated its 20th birthday with a special two-day event. On Friday, the burn Style Session witnessed a return to the roots of snowboarding with legends hitting the jump like Haakonsen, Gimpl, Iguchi, Basich, Rüf and many more. The winner of the burn Style Session was Marko Grilc. On February 2, the birthday Air & Style 6-star event saw the first triple corks landed at an Air & Style in Innsbruck. Eric Willett was the winner of the birthday Air & Style edition.

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