VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
As part of its financial and global expansion plans, Spain's top football division, La Liga, is looking to build a stronger presence, not only in traditional markets such as South America, but also in new regions such as China.
The league is opening offices in Beijing and Dubai, and plans to do so in Johannesburg and New York in the near future.
"We need to be present where our groups of fans are," says Javier Tebas, with each of the above locations being regions where major European clubs are looking to expand their presence.
"We will have different strategies for different parts of the world," adds Mr Tebas. "For example, sport is not 'lived' in Asia the same way it is in Europe, but we have a strong [football] base that is common to all."
He points out that in China, 45% of people watch sport solely on their mobile phone, whereas it is only 15% in Europe.
"So in China we have a signed a partnership with [online video provider] PPTV, which is working a lot in the smart phone area," he says.
The president also promised to bring more teams to China in the off-season as China is an important market. According to Tebas, La Liga would arrange some matches to kick off early at 4pm in Spain this season, which means games would start at 10pm or 11pm for Chinese TV viewers.
Taken from BBC News
Related coverage
Market development plan of the 2022 Beijing Winter Olympic Games
24 Oct 2016
Silver Bus cooperated with FC Beijing Guoan
19 Jun 2015
Guangzhou Evergrande FC signs strategic deal with Real Madrid FC
23 Sep 2015
Viewership of 2014 NBA China Games at CCTV-5
21 Nov 2014
PPTV and beIN Media to support La Liga’s El Clasico initiative
19 Nov 2015
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...