SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Shanghai Oriental Pearl Group, a listed media company, has lately announced the plan to invest approximately €18M in Infront Sports& Media, a leading sports marketing company acquired by Wanda Group, as part of efforts in promoting sports media.
Shanghai Oriental Pearl will follow the steps of Wanda and China Media Capital (CMC) to get a small amount of shares of Infront.
Under the deals Shanghai Oriental Pearl and CMC will jointly acquire 5%, at maximum, of Infront’s stocks.
The partnership with Infront is seen by Shanghai Oriental Pearl as an approach to promote their IPTV services as Infront is rich in rights of a range of sporting events.
Football events, particularly, are important for the investor since the sport is in dramatic rise in China. Consequently, the rights of FIFA World Cup, including 2018 Russia World Cup and 2022 Qatar World Cup, are seriously selling point for the investor.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Brazilian players chasing cash-rich Chinese football
13 Apr 2015
Hero Entertainment raises RMB 1.7 billion
30 Sep 2017
Wang Jianlin to form a possible partnership with AC Milan
13 Feb 2015
Suning and Evergrande in talks with Stellar Group
02 Jun 2016
China's Dalian Wanda in talks to buy Ironman parent
07 Aug 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...