Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The Arena Capital, a joint venture established by by K-bird, HUPU and Greenwoods investment, was officially launched in Beijing yesterday, marking China’s first ever 2-billion investment fund in sports industry.
The fund will get an early investment of 1 billion yuan from K-bird, a Chinese sportswear brand, which has shown its ambition in sports business by establishing ventures to exploit the business of campus sports in China.
Lin Tianfu, the president of K-bird and his senior consultant have updated the brand’s strategy from a sportswear provider to a comprehensive sports industry player at the press conference.
And HUPU’s CEO Cheng Hang reveals the investment strategy, which is “Sports+ Internet+ Technology”, of The Capital Arena. More specifically, the fund will cover a range of sports-related sectors including Internet+ Sports, sports O2O (online to offline), intelligent sports equipment, sports training, stadium-related services, sports events and sports media etc.
There are as many as 12 companies that have reached agreements with The Capital Arena on investment deals.
Source: Xinhua
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Overseas Chinese Town to invest RMB797m in Chengdu Sports Industry
18 Dec 2015
CGAS releases the 2017 national sports industrial bases list
15 Nov 2017
21 Jul 2016
Chinese magnates’ aggressive expansion into European soccer world
01 Jun 2016
Baofeng and Everbright acquire 65% of MP & Silva
25 May 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...