SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The Arena Capital, a joint venture established by by K-bird, HUPU and Greenwoods investment, was officially launched in Beijing yesterday, marking China’s first ever 2-billion investment fund in sports industry.
The fund will get an early investment of 1 billion yuan from K-bird, a Chinese sportswear brand, which has shown its ambition in sports business by establishing ventures to exploit the business of campus sports in China.
Lin Tianfu, the president of K-bird and his senior consultant have updated the brand’s strategy from a sportswear provider to a comprehensive sports industry player at the press conference.
And HUPU’s CEO Cheng Hang reveals the investment strategy, which is “Sports+ Internet+ Technology”, of The Capital Arena. More specifically, the fund will cover a range of sports-related sectors including Internet+ Sports, sports O2O (online to offline), intelligent sports equipment, sports training, stadium-related services, sports events and sports media etc.
There are as many as 12 companies that have reached agreements with The Capital Arena on investment deals.
Source: Xinhua
Related coverage
Sports Matters: Chinese fans the most in demand
21 Sep 2015
08 Nov 2016
Absen to invest $ 4.5m in sports industry
10 May 2016
Wanda and HBN lead the move to invest in winter sports
03 Aug 2015
Fosun plans to buy a minority share of Jorge Mendes’s company
17 Nov 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...