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Master Kong and NBA China to establish six basketball centers

Monday, 09 Oct 2017

As part of its partnership with NBA China, the instant noodles brand is planning to set up 6 “soccer dream” centers for youngsters in underdeveloped areas.

ZTE signs three-year deal with PGA Tour

Monday, 09 Oct 2017

Chinese company ZTE has signed a three-year marketing deal to become the PGA Tour’s first official smartphone partner.

National Sports Training Center extends 13-year deal with Pocari Sweat

Tuesday, 26 Sep 2017

The National Sports Training Center (NSTC) has extended a strategic partnership with Japanese sports drink Pocari Sweat.

Wanglaoji: embracing young customers through sports marketing

Monday, 25 Sep 2017

Wanglaoji is making efforts to turn itself into one of the most visible brands in sports marketing.

Wukesong Arena renamed as Cadillac Arena

Friday, 22 Sep 2017

The Cadillac Arena will continue to integrate sports, performance and entertainment activities and aim to become an international sports and cultural complex.

Tag Heuer returns to keep time with CBA

Wednesday, 20 Sep 2017

Tag Heuer has been named as the official timekeeper and watch partner of the Chinese Basketball Association (CBA) for the 2017/18 season.

NSTC partners with Angelalign

Tuesday, 19 Sep 2017

The National Sports Training Center of China (NSTC) has named an invisible braces service provider Angelalign as one of its sponsors.

Wanda Sports joins Under Armour to promote Rock ‘n’ Roll Marathon Series

Friday, 15 Sep 2017

Wanda Sports, the sports division of Dalian Wanda, has announced a strategic agreement with international sportswear giant Under Armour.

Fujian SBS become CBA club Fujian Sturgeons' title sponsor

Thursday, 14 Sep 2017

Fujian SBS Zipper Science & Technology Co.,Ltd.have signed a one-year sponsorship deal with the Fujian Province based Chinese Basketball Association (CBA) club Fujian SBS Sturgeons.

Shandong Luneng partners with Didi Kuaiche

Tuesday, 12 Sep 2017

The Chinese Super League (CSL) club, Shandong Luneng Taishan, announced its partnership with ride-hailing service Didi Kuaiche, ahead of the club’s home match against Jiangsu Suning.

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