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Opinion

Who is responsible for the devaluation of CSL media rights?

Wednesday, 19 Jul 2017 14:58

Recently, a dispute has arisen between the CSM and the Chinese Football Association (CFA) once again pushing the league to the centre of public attention.

How do financial enterprises use sports marketing?

Tuesday, 18 Jul 2017 16:18

A long-term partnership between China CITIC Bank and the China Open (tennis) can be regarded as a typical case of a financial organization‘s successful sports marketing strategies in China.

CBA’s 5-year plan : A small step towards further reform

Friday, 07 Jul 2017 15:47

The CBA League (Beijing) launched a new competition plan for the 2017-2022 seasons at a recent press conference held on June 30.

Should we change the way we marketize the sport of table tennis in China?

Tuesday, 04 Jul 2017 16:00

Recently, the news about top ping-pong stars Ma Long, Fan Zhendong and Xu Xin quiting the 2017 ITTF World Tour China Open in Chengdu has been wide spreaded.

Evaluating the new CFA policies and their impact on Chinese football

Tuesday, 04 Jul 2017 09:33

Whether these policies will negatively affect the growth of the CSL, or whether they are strict but necessary measures to ensure the government’s objectives for national football success?

FC Barcelona's suggestions for Chinese youth football coaching and development

Monday, 05 Jun 2017 09:00

At the 2017 World Football Forum held in Changsha, China, Toni Claveria, Project Manager Asia & Oceania Football Schools of FCB, talked to Yutang Sports about FCB’s youth football coaching in China.

SpVgg Greuther Fürth: to exchange expertise with a Chinese football club

Thursday, 25 May 2017 20:50

Greuther Fürth founded in 1903, is now 114 years old and have won three Bundesliga titles. The club is looking for a partner, a Chinese club, to work together.

Forget perimeter boards, fan engagement is about joining the conversation

Tuesday, 16 May 2017 19:33

Sports sponsorship is no longer about eyeballs on perimeter boards and media exposure, and is instead everything about engaging in conversations and interacting with fans.

Gamification: how exercise tracking software helps make fitness the biggest business in sport

Monday, 15 May 2017 15:58

The Strava exercise software app is gaining one million new members every 30 days, and counts its total in the “tens of millions” according to its co-founder Mark Gainey.

RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'

Friday, 12 May 2017 19:00

Martyn Wilson, Head of Sponsorship, Hospitality & Events, RBS (Royal Bank of Scotland) shared his thoughts on sponsorship best practice, with Yutang Sports, at the recent Telegraph Business of Sport event in London.

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