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Opinion

Wanglaoji: embracing young customers through sports marketing

Monday, 25 Sep 2017 12:37

Wanglaoji is making efforts to turn itself into one of the most visible brands in sports marketing.

SIA President Nick Sargent: Winter sports is a new territory in China

Thursday, 21 Sep 2017 09:50

At the main conference of the WWSE2017, SIA President Nick Sargent shared his opinion on the winter sports industry, after which he attended an interview with journalists from Chinese and overseas media, including Yutang Sports.

Can Suning Sports lead the sports broadcasting market in China?

Friday, 15 Sep 2017 13:58

In fact, as the value of media rights have skyrocketed, from the Premier League to Major League Soccer to the Chinese Super League in recent years, traditional broadcasters in China are gradually losing their market share to their new media rivals.

A crossroad for Chinese sports brands: what have they done to expand their business?

Thursday, 14 Sep 2017 17:03

“First things first.”

CSL Consumers Report: More than 50% of fans unwilling to pay to watch

Thursday, 31 Aug 2017 18:57

What do you know about CSL fans?

Chinese fitness industry embracing a sharing economy

Thursday, 31 Aug 2017 14:28

Recently, a sharing mini-gym rental business has popped up in some Chinese cities like Beijing and Chengdu.

China investing big in sports towns

Friday, 25 Aug 2017 12:38

"Sports towns" is the new buzzword emerging in China during the past few years.

How running boosts the Chinese sports industry

Friday, 18 Aug 2017 13:27

In recent years, running has become a symbol of fashion in China. In the year 2016 alone, 328 marathon-related events were registered at the Chinese Athletic Association (CAA), almost 14 times more than 2011 (22 events). Accordingly, the number of participants reached 2.8 million last year, a six-fold increase since 2011, making the number of frequent runners reach over 10 million.

Data tells the truth: what is the Chinese youth soccer training industry like?

Thursday, 17 Aug 2017 18:07

The findings of these results may provide invaluable information to the leaders of the training courses in the short term but our consensus is that developing this industry will take time.

What is the future for eSports as an academic major in Chinese universities?

Thursday, 10 Aug 2017 10:32

Previously eSports was a way of "having fun" in the past but now it has been included as a new major in some universities. So what is the future for eSports in China?

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