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AirAsia target UFC sponsorship to attract young people

Thursday, 14 Dec 2017 22:20

Reportedly, AirAsia is the first airline sponsor of the UFC. In order to know more about the airline’s sponsorship deal with the UFC, we talked with the President of AirAsia China, Chen Kailin.

What PyeongChang 2018 is doing to attract Chinese visitors

Monday, 11 Dec 2017 13:53

As the 2018 Winter Olympic Games are imminent, the host location, Pyeongchang County hopes the event can also lead to a tourism boom following China’s decision to ban tour agencies from selling package tours to South Korea earilier this year.

What are CSL clubs doing during the new pre-season winter break?

Thursday, 07 Dec 2017 20:48

With the 2016/17 CSL season recently ending on November 4, the winter break has hit the teams.

The difficulties facing Chinese football ticket market

Tuesday, 05 Dec 2017 09:58

According to official data by Chinese e-commerce giant, Alibaba, people aged 18 to 25 have become the main consumer group for the 2017 Singles Day, the largest offline and online shopping day in China.

What role do CSL clubs play in their home cities?

Thursday, 30 Nov 2017 23:46

We can consider all of the 16 CSL teams as “big clubs” in China. However, their home cities are experiencing different economic situations. Then, what role are these clubs playing in their home cities?

Ding Shizhong: We want Anta to become an international brand, instead of the Chinese version Nike.

Monday, 27 Nov 2017 13:47

There may be many reasons why a brand failed to make a difference, but it is almost certain that if a brand doesn’t understand their target consumers, then it cannot provide valuable services for them.

More than just the “U23 policy”: an introduction to CFA’s new endeavor in developing football talent

Thursday, 23 Nov 2017 20:21

Generally, the new training system will act as a specialized "factory" in developing young players and seems a reasonable upgrade from the current situation.

Square dancing: it’s all about the business of Chinese ‘Dama’

Monday, 20 Nov 2017 12:53

As a segment of the sports market, square dancing has displayed a remarkable commercial value in the country. It is said that there are at least 100 million square dancers throughout China.

What has Tencent Sports done for WCBA’s broadcasting?

Thursday, 16 Nov 2017 18:24

As the opener of the 2017/18 WCBA tipped off, Tencent Sports started their journey in a new type of sports event broadcasting.

Tencent IEG Zhang Yijia: Exploiting the commercial value of King of Glory

Monday, 13 Nov 2017 13:03

In 2017, King of Glory, a mobile-based multiplayer online battle game published by Tencent Games, has become a sensational winner in the Chinese eSports market.

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