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Guangzhou Evergrande: a long way to go to become successful off the pitch

Monday, 23 Oct 2017 11:46

Guangzhou Evergrande is not on a par with top European soccer clubs in profitability.

Bottled water floods sports sponsorship market

Thursday, 19 Oct 2017 18:47

A new partnership made a splash in the Chinese sports sponsorship market on October 16 when the Chinese mineral water brand Ganten struck a deal with the Australian Open.

The sports dream of China’s Xiongan New Area

Friday, 13 Oct 2017 16:09

How to best utilize the value created by Xiongan’s sports industry? Yutang understands that efforts can be made in the following few aspects.

Adam Silver explains reasons why partners want to associate with NBA

Monday, 09 Oct 2017 23:51

“What we hear is that they partner with us because of the value of our sports.”

Alisports CEO Zhang Dazhong: It is time for us to do more

Thursday, 28 Sep 2017 23:20

On September 9 2017, the second anniversary of Alisports, Zhang Dazhong, CEO of Alisports, shared the company's new experiences over the past year in an interview with Yutang Sports.

Wanglaoji: embracing young customers through sports marketing

Monday, 25 Sep 2017 12:37

Wanglaoji is making efforts to turn itself into one of the most visible brands in sports marketing.

SIA President Nick Sargent: Winter sports is a new territory in China

Thursday, 21 Sep 2017 09:50

At the main conference of the WWSE2017, SIA President Nick Sargent shared his opinion on the winter sports industry, after which he attended an interview with journalists from Chinese and overseas media, including Yutang Sports.

Can Suning Sports lead the sports broadcasting market in China?

Friday, 15 Sep 2017 13:58

In fact, as the value of media rights have skyrocketed, from the Premier League to Major League Soccer to the Chinese Super League in recent years, traditional broadcasters in China are gradually losing their market share to their new media rivals.

A crossroad for Chinese sports brands: what have they done to expand their business?

Thursday, 14 Sep 2017 17:03

“First things first.”

CSL Consumers Report: More than 50% of fans unwilling to pay to watch

Thursday, 31 Aug 2017 18:57

What do you know about CSL fans?

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