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Opinion

FC Barcelona's suggestions for Chinese youth football coaching and development

Monday, 05 Jun 2017 09:00

At the 2017 World Football Forum held in Changsha, China, Toni Claveria, Project Manager Asia & Oceania Football Schools of FCB, talked to Yutang Sports about FCB’s youth football coaching in China.

SpVgg Greuther Fürth: to exchange expertise with a Chinese football club

Thursday, 25 May 2017 20:50

Greuther Fürth founded in 1903, is now 114 years old and have won three Bundesliga titles. The club is looking for a partner, a Chinese club, to work together.

Forget perimeter boards, fan engagement is about joining the conversation

Tuesday, 16 May 2017 19:33

Sports sponsorship is no longer about eyeballs on perimeter boards and media exposure, and is instead everything about engaging in conversations and interacting with fans.

Gamification: how exercise tracking software helps make fitness the biggest business in sport

Monday, 15 May 2017 15:58

The Strava exercise software app is gaining one million new members every 30 days, and counts its total in the “tens of millions” according to its co-founder Mark Gainey.

RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'

Friday, 12 May 2017 19:00

Martyn Wilson, Head of Sponsorship, Hospitality & Events, RBS (Royal Bank of Scotland) shared his thoughts on sponsorship best practice, with Yutang Sports, at the recent Telegraph Business of Sport event in London.

“China’s crazy show of millions ...”

Friday, 05 May 2017 11:04

What happens in China’s Football Super League pushed China’s Sports (and in particular football) much more into the European headlines than expected.

What are the secrets and difficulties behind ICC China's largest tournament?

Friday, 28 Apr 2017 17:40

International Champions Cup China is going to host the largest tournament in three years since its launch in China in 2015. It will also be the first year that the event is organized solely by Catalyst.

White Paper: Chinese Sports Industry Trends & Popularity of Sports Consumption in China

Thursday, 20 Apr 2017 14:31

This white paper looks at the major trends of Chinese sports industry in the last two years and the consumption of sports on Chinese TV.

FIFA’s video referee technology moves step closer, China in contention to innovate

Friday, 14 Apr 2017 21:49

​The possibility of having video assistant referees (VARs) in football continues to move forward, with FIFA last week taking the next step in implementation procedures.

Pioneering digital platform shows way forward for sports sponsorship brand matching

Friday, 14 Apr 2017 21:29

At the 2017 SportAccord Convention, Yutang Sports interviewed the Founder of OpenSponsorship, Ishveen Anand. She shared some interesting thoughts on sponsorship and how she started this company.

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