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Opinion

More than just the “U23 policy”: an introduction to CFA’s new endeavor in developing football talent

Thursday, 23 Nov 2017 20:21

Generally, the new training system will act as a specialized "factory" in developing young players and seems a reasonable upgrade from the current situation.

Square dancing: it’s all about the business of Chinese ‘Dama’

Monday, 20 Nov 2017 12:53

As a segment of the sports market, square dancing has displayed a remarkable commercial value in the country. It is said that there are at least 100 million square dancers throughout China.

What has Tencent Sports done for WCBA’s broadcasting?

Thursday, 16 Nov 2017 18:24

As the opener of the 2017/18 WCBA tipped off, Tencent Sports started their journey in a new type of sports event broadcasting.

Tencent IEG Zhang Yijia: Exploiting the commercial value of King of Glory

Monday, 13 Nov 2017 13:03

In 2017, King of Glory, a mobile-based multiplayer online battle game published by Tencent Games, has become a sensational winner in the Chinese eSports market.

WCBA to set off on a new stage

Thursday, 09 Nov 2017 20:29

Given the current situation of the WCBA, the league still has a long way to go to be a premium women’s basketball league, although it has taken its first step in its quest.

Why FIFA granted media rights to China’s CCTV network till 2022

Friday, 03 Nov 2017 13:08

The questions is why FIFA chooses CCTV, a typical television broadcaster, in a market where new media has seen rapid growth recently.

zhibo.tv to stream CBA games: a new era has begun

Thursday, 02 Nov 2017 22:44

As the new season of the Chinese Basketball Association (CBA) League tips off, the league's broadcasting platform roster has gradually been unveiled to the public.

Opportunities and challenges facing Chinese youth in sports training

Tuesday, 31 Oct 2017 13:06

Doing Now is one of many players in the Chinese youth sports training market.

FOOTBALL’S CHINESE FUTURE – AN INTRODUCTION TO DOING BUSINESS

Saturday, 28 Oct 2017 15:08

Football in China has been a focus of attention among leaders and managers involved in the sport over the last three years. In the first of two pieces, some of the general issues associated with doing business in the country are examined.

Alpenwater’s general manager explains why they sponsor AC Milan

Friday, 27 Oct 2017 19:46

To capture a top resource like AC Milan is a good start for Alpenwater. However, how the brand decides to activate this sponsorship to gain more exposure and boost their sales,are still the questions that remain for Alpenwater to solve.

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