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Opinion

How running boosts the Chinese sports industry

Friday, 18 Aug 2017 13:27

In recent years, running has become a symbol of fashion in China.

Data tells the truth: what is the Chinese youth soccer training industry like?

Thursday, 17 Aug 2017 18:07

The findings of these results may provide invaluable information to the leaders of the training courses in the short term but our consensus is that developing this industry will take time.

What is the future for eSports as an academic major in Chinese universities?

Thursday, 10 Aug 2017 10:32

Previously eSports was a way of "having fun" in the past but now it has been included as a new major in some universities. So what is the future for eSports in China?

Why Chinese home appliances makers are doing sports marketing?

Tuesday, 08 Aug 2017 21:17

For Chinese home appliance companies, sports marketing is all about establishing a deep relationship with sports enthusiasts all over the world.

A Creative Marketing Model: Sports Sponsorship with a Charity Focus

Monday, 31 Jul 2017 09:48

In recent years, Chinese brands like Xiaoniu and XGQQ have been looking to engage with target customers through sports charity foundations.

Sports Marketing on Weibo: something we should know

Sunday, 30 Jul 2017 11:40

As a result, to consider Weibo as the most important or even the only channel for sports marketers is likely no longer a good way to go.

Sporting events should be the center of the Chinese sports industry

Thursday, 27 Jul 2017 12:05

The sports-related goods industries are still the main sectors of the Chinese sports industry.Then how can we change the status quo of the Chinese sports market?

Who is responsible for the devaluation of CSL media rights?

Wednesday, 19 Jul 2017 14:58

Recently, a dispute has arisen between the CSM and the Chinese Football Association (CFA) once again pushing the league to the centre of public attention.

How do financial enterprises use sports marketing?

Tuesday, 18 Jul 2017 16:18

A long-term partnership between China CITIC Bank and the China Open (tennis) can be regarded as a typical case of a financial organization‘s successful sports marketing strategies in China.

CBA’s 5-year plan : A small step towards further reform

Friday, 07 Jul 2017 15:47

The CBA League (Beijing) launched a new competition plan for the 2017-2022 seasons at a recent press conference held on June 30.

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