VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Before the opening of China Table Tennis Super League, it eventually found a title sponsor, namely Tianjin Quanjian Group that newly acquired the naming right of Tianjin Teda Football Club.
It is reported that the cooperation between Tianjin Quanjian Group and China Table Tennis & Badminton Center has been in the last stages of talks on the deal. While Quanjian Group is not responsible for the general agency fees, it only chooses to sponsor the naming right and the advertisement behind the clothing of athletes.
Even though Quanjian Group’s sponsorship is effective, it is still far from enough for the 35 million yuan costs of holding the League. China Table Tennis & Badminton Center has been trying to find more sponsors but it hardly works. Although China Table Tennis Super League avoided “zero sponsor” phenomenon in last year, the sponsorship fee obviously cannot make ends meet, comparing to 150 million title sponsor of CSL.
According to the insiders, next season, the title sponsor fees of CSL might triple or quintuple current ones.
In February this year, Tianjin Quanjian Group made a title sponsor deal with Tianjin Teda with 100 million yuan for one year. On the official website of Chinese Football Association, “Tianjin Teda F. C.” was officially renamed as “Tianjin Teda Quanjian F. C.”.
Related coverage
Shenzhen to have 900 soccer fields by 2020
10 Nov 2017
A new international football training center to open in Guangxi
13 Oct 2017
China is a sleeping giant in football- Berti Vogts
20 May 2015
Can Lippi illuminate Chinese football?
16 Nov 2016
Major capitals continued to be interested in the Chinese football league
13 Mar 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
France’s Golden Decade of Sport
14 Jun 2023
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...