Natural mineral water brand Alps sign three-year partnership with BWF
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On September 26, China School Sports Federation (CSSF) held a MOU signing ceremony of strategic partnership with LI-NING. The two parties would establish a long-term cooperation in multi levels, including campus sports events, campus training system, campus sports education and public welfare activities.
Based on the cooperation, LI-NING would become the official sports equipment supplier of China Junior High School Basketball League (CJBL) and designated sports equipment supplier of China Junior High School 3X3 Basketball League. In the meantime, the domestic sports giant would coordinate with Chinese Junior National Team to provide athletes and coaches with professional basketball equipment. Eyes on the future, LI-NING, together with CSSF, would further promote small-sized basketball program and create the China Primary School Basketball League.
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