VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On August 17, Sina Weibo announces its cooperation with the Riot Games on League of Legend World Championships 2020. The Chinese media giant has become the official strategic social-media partner for four consecutive years, with live broadcasting qualification to a portion of World Championships games as well as short-video broadcasting rights throughout the whole event.
With eyes on the future, Sina Weibo would provide its event partners with diversified services, enabling events to break through their own race circle. During the upcoming League of Legend World Championships 2020, the event would be promoted through Weibo platform with a series of abundant short videos, including event review, highlights, player column, commentary Vlog, as well as teams’ angle.
Focusing on top-level competitions, Sina Weibo is now establishing an interactive platform where fans virtually gather to share ideas of sports events. Thus, the inherent socializing property of Weibo would be fully uncovered to dig out the value of sports events and attract the attention from the whole online community.
Related coverage
Greenland Group to invest RMB 60m in eSports company
05 Jan 2018
Chinese team won international e-sports competition for the first time
19 May 2015
Shanghai to set up a marathon-based sports town
15 Aug 2017
Sports industry in Shanghai worth RMB 104.6 billion in 2016
25 Sep 2017
NFL’s 99th season may kick off in China
16 Aug 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...