VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On January 15, the sports fitness platform, LEFIT, released the "new decade plan for fitness trainer". Han Wei, the founder of LEFIT, announced that the fitness trainer will be the core of the fitness industry. In the next decade, LEFIT will invest 100 million yuan every year, with an annual 20% increase, to serve about 100000 fitness trainers to fully support the fitness training industry.
China has the second largest fitness growth market in the world, featuring the largest middle class consumer group. LEFIT says that with the increase in the number of fitness venues, fitness brands will enter the stage of quality competition. In this competition phase, the trainer will be the core of the fitness industry and process of how to keep and train a good coach will become a problem that gym owners have to face in the future.
In August 2019, LEFIT set up the LEFIT Fitness College and “Train the Trainers” experts were recruited by the college. According to statistics, one-third of Chinese trainers at Les Mills joined LEFIT, specializing in the internal training of LEFIT trainers, and providing nearly 500 group training and 3000 private training sessions a year, so as to promote the continuous upgrading of LEFIT’s trainers supply chain.
At present, LEFIT has 500 gyms, and are still expanding, with the intention of completing the layout of 5000 or more gyms in the future, creating 100000 plus training jobs. In addition, LEFIT has designed six career development paths for trainers, including the high-income trainer, and gym partner, to try and change the career layout of trainers over the next decade.
When it comes to the topic of “gym collapse” in 2019, according to Mr. Han Wei, only when the trainers become professional can China have its own curriculum development and then more people will join the fitness industry. This huge industrial chain cannot be simply changed by a single idea or through the internet. He added that as long as LEFIT does well in its products and services, users will still use LEFIT, and LEFIT’s expansion plans will not be stranded.
Reference:Sportsmoney
Proofread by Raymond Fitzpatrick
Related coverage
Ajax plan post-season China tour
13 Apr 2016
European football in China: digital dog fight
17 Jun 2015
China's policy makers drive campus football
13 Aug 2015
China kicks off sports games for central gov't staff
30 Jun 2015
Former NBA star to promote Sacramento Kings’ new arena in China
14 Mar 2016
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...